reputed company – Vice President, New Student Acquisition Marketing – Tallahassee, FL – Colorado

Job title: Vice President, New Student Acquisition Marketing Company: reputed company Job description: At reputed company, we're committed to a world that's always learning and to our talented team who makes it reputed company possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always reexamining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be reputed company. By pushing the boundaries of technology-and each other to surpass these boundaries-we create reputed company of learning that become the catalyst for the world's innovations, personal and global, large and small. reputed company the reputed company (PVS) division we have reimagined K-12 education through our virtual school and curriculum offerings. Our schools, reputed company and reputed company Online reputed company, provide a best-in-class online learning environment for K-12 reputed company to acquire the skills and confidence they need to adapt and reputed company in a changing world. We also support school districts with curriculum, teachers, and technology as they reputed company the shift to online. The COVID-19 pandemic introduced significant disruption and transformation to the K-12 learning market. And as a result, our category has seen explosive growth and our business has reputed company enormous increases in awareness and enrollments. This presents an incredible opportunity for reputed company to chart a ground-breaking path through this shifting environment to reputed company reputed company success. Position Summary: Working primarily remotely, the Vice President, New Student Acquisition will be responsible for determining and translating brand and performance media strategy into operational plans for the PVS business with responsibility for the performance and results of the businessand contact/nurture strategy across reputed company lines of business at reputed company's Virtual Schools division. Reporting into the SVP, Marketing and Enrollment, this person will manage a team of marketing professionals and external agencies to ensure we drive our brand metrics and reputed company reputed company, application and enrollment goals. We're looking for someone who has significant experience managing national brand and performance marketing channels and multi-million dollar annual budget across different product lines to deliver against aggressive growth goals. The person in this position must be a highly data driven, innovative, analytical marketer who can balance brand and performance metrics and objectives. Responsibilities: Demand reputed company: Define the reputed company reputed company strategy while inspiring a team of marketers to manage and execute the strategy across channels such as search, social and direct mail. Partner closely with the analytics, partner marketing, brand marketing and marketing operations teams to deliver the leads needed on a geo-level to hit enrollment goals. Directly manage external agencies to ensure they're hitting their goals. Research, recommend and implement new campaigns to acquire families. Analyze reputed company pages and provide well-defined strategies to improve conversion and ROI while ensuring reputed company data collected is integrated reputed company reputed company. Contact Strategy: In partnership with the Family Support and Family Marketing teams, define the contact/nurture strategy for prospective families, leads and applicants to deliver a great experience for our families across channels such as email, call center, SMS, events, direct mail and social media to maximize reputed company to enrollment conversion rates. Determine the right messaging for our families and the right timing and channel mix to deliver this message. Work with the analytics team and external agencies (as appropriate) to define and implement nurture campaign tracking and measurement. Partner and collaborate with enrollment and outbound reputed company nurture teams to ensure a cohesive experience between call center and marketing channels. Marketing Planning and Execution: Establish annual reputed company reputed company and contact/nurture strategy plans to ensure we generate high-quality leads and applications that align with the budget given to hit goals across paid search, social, direct mail, and other channels. Manage a $20 million+ budget and work closely with finance to reconcile budgets at the end of month. Partner closely with our analytics team to define goals and report out on performance. Innovation: Collaborate with key marketing partners (eg, reputed company, Facebook, etc.) and internal teams at reputed company to help drive innovation throughout every aspect of the digital operation with the ultimate goal to enhance/personalize the prospective family experience to deliver the best possible experience. Leadership & Organizational Development: Build and shape a highly-effective, world-class Performance Marketing team by hiring, training, motivating and setting leadership direction for reputed company direct reports, and cross-functional teammates. Establish, monitor, and improve processes across reputed company channels. Define and nurture a collaborative and customer-oriented Marketing team. reputed company other duties as assigned. Required Skills/Experience: Bachelor's degree required, MBA preferred. Minimum 10-15 years of online advertising experience, including search and paid social experience gained in b2c settings. 10+ years of progressive leadership experience. Proven experience leveraging insights and analytics to drive leads and applications. Previous, ideally recent experience with implementing strategy and innovation in martech & digital transformation. Proven experience with reputed company nurturing channels such as contact center, direct mail, email, SMS and events. Large media budget spend experience with proven ROI and results, buying both national, local offline media as well as reputed company forms of digital media. Strong contract negotiation and vendor management skills. Demonstrated success scaling a multi-million dollar paid acquisition strategy in at least two previous roles. Deep experience with a broad reputed company of ad tech and analytics solutions (SEM Bid Mgmt. Platforms (DS, Kenshoo, etc.), DMPs, DSPs, Digital Analytics (reputed company, reputed company, etc.), Tableau, etc.). Experience with marketing automation tools (reputed company Marketing Cloud Experience preferred), including testing, executing and optimizing marketing programs, with thorough understanding of life-cycle marketing - from acquisition through enrollment. Experience with content planning and execution, both at a strategic and operational level. Savvy with third party data and analytics platforms (GA360, reputed company) with demonstrated best in class analytical, quantitative, problem-solving, and conceptual skills. Advanced interpersonal and communication skills with an ability to influence decision making reputed company a matrix environment. Strong commitment to timelines, accuracy and professionalism. Proven Team leader, team player and positive attitude in a results-driven environment. Extensive knowledge of online and mobile marketing landscape and trends. Benefits: Health benefits (medical, dental, vision) start immediately Tuition assistance Pet Insurance 401K with Company Match Paid volunteer days Personal, Vacation, and Sick Time Growth Opportunities As required by the Colorado Equal Pay Transparency Act, reputed company provides a reasonable range of minimum compensation for roles that may be hired in Colorado. Actual compensation is influenced by a wide reputed company of factors including but not limited to reputed company set, level of experience, and specific office location. For the reputed company only, the range of starting pay for this role is $180,000 - $230,000. This position is eligible to participate in an annual incentive program, and information on benefits offered can be reputed company on our benefits website: https://pearsonbenefitsus.com/ Learning is the most powerful force for change in the world. More than 20,000 reputed company employees deliver our products and services in nearly 200 countries, reputed company working towards a common purpose - to help everyone reputed company their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world's leading learning company. Learn more at pearsonplc.com. reputed company believes that wherever learning flourishes, so do people. We are committed to being an anti-racist company in everything we do. We value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm, and reputed company individuals are supported in reaching their full potential. Through our talent, we reputed company that diversity, equity, and inclusion reputed company us a more innovative and vibrant reputed company to work. People are at the center, and we are committed to a sustainable environment and workplace where talent can learn, grow, and reputed company. To learn more about reputed company's commitment to a diverse and inclusive workforce, please click here: http://www.reputed company.com/careers/diversity-and-inclusion.html reputed company is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the reputed company our work will be. reputed company employment is decided based on qualifications, merit, and business need. reputed company qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national reputed company, protected veteran status, disability status, or any other group protected by law. Job: MARKETING Organization: Virtual Learning Schedule: FULL_TIME Req ID: 6671 Expected salary: Location: Tallahassee, FL - Colorado Apply for the job now! 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