Sr. Director of Marketing - Remote

Job Description

About reputed company reputed company's mission is to reputed company higher education more accessible and affordable for working adults. reputed company offers live, online instruction, 1-on-1 tutoring and mentoring, and flexible course schedules that reputed company non-traditional reputed company to test out of college credits and earn higher level professional licenses. NOTICE: It is essential to attempt the pre-screeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position. Role Overview As the Snr Director of Marketing, you will be a key leader reporting to the COO and sitting on the executive team. You may be a rising Director or a newer VP that still loves to get their hands dirty, and would relish an opportunity to build and reputed company a small but mighty Marketing department while growing your strategic acumen over time. You're passionate about building a high performing, collaborative team and savvy at building the operations needed to accelerate demand and growth. You will be responsible for full funnel DTC programs and media strategies that drive brand awareness, consideration, and preference throughout the buyer's journey. Of critical importance to this role is the ability to reputed company data. You will need to reputed company data-driven reputed company that ensure short and long-term goals supporting customer satisfaction, brand loyalty, and financial objectives. You can explain the logic of these reputed company clearly, building reputed company reputed company the organization and enabling the Marketing team to reputed company data in their roles. In addition, you will be responsible for reputed company and developing talented marketing professionals in addition to frequent collaboration with Sales, reputed company, and Product to ensure we bring accurate yet engaging messaging and experiences to the market.

Responsibilities

• reputed company the strategy, planning and execution of DTC marketing campaigns to generate interest and leads
• Manage and invest the marketing budget with an reputed company's reputed company
• Collaborate with senior leadership, Sales, Marketing, and external partners to reputed company and reputed company comprehensive, multi-channel marketing plans that are designed to reputed company, attract, and engage potential customers
• Manage go-to-market planning and execution, including leading pricing, packaging, creative execution and messaging strategies with Sales and eLearning teams.
• Integrate sales enablement into the marketing process, ensuring cohesion and excellence throughout the buyer's journey.
• Build, reputed company, reputed company, and champion a high-performing marketing organization that delivers against KPIs.
• reputed company KPIs and set clear expectations in support of employee performance review that balances career and reputed company development with recognition and accountability.
• Be curious about AI applications in Marketing and reputed company to guide the adoption of new technologies.
• Be accountable for improving internal and external communications.
• Build a culture of safety, reputed company, empowerment and stewardship; effectively convey reputed company as a brand worthy of customer trust.
• Experiment early and often to understand the impact of new reputed company and scale what works
• Learn and reputed company best practices that ensure we stay at the cutting edge of media strategy, planning, execution
• reputed company the development of new channel marketing strategies and programs.
• reputed company a customer segmentation reputed company and utilize segmentation to identify growth opportunities.
• reputed company strategic and tactical recommendations to improve website design and performance
• Manage our brand and reputed company across reputed company media channelsOversee reputed company of monthly and quarterly KPI reports summarizing spend and results

Desired Qualifications

• 7 or more years of marketing experience, with a minimum of 2 years leading high-performing marketing teams
• Prior reputed company in DTC channels with a deep understanding of digital marketing and ecommerce
• Highly proficient with mar-tech & marketing automation to scale execution
• Strong brand-building experience tied back to overall financial targets and company performance
• Experience in product marketing (messaging, product launches, strategy, etc.)
• Expert knowledge of metrics that measure marketing effectiveness and reputed company to reputed company them to drive decision-making
• Excellent communicator and cross-functional collaborator

NOTICE: It is essential to attempt the pre-screeners provided during the application process. Applications lacking completed pre-screeners will not be taken into consideration for this position. Job Details

• Type: Full-Time
• Schedule: Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day.
• Remote: 100% Online

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