Paid Media Manager - US
Marketing at TRACTIANTRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In reputed company collaboration with Sales, Product, and reputed company, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase reputed company’s technical expertise and transformative solutions.What you'll doAs a Paid Media Manager, you will be responsible for scaling reputed company through high-quality pipeline reputed company, with a strong emphasis on paid media strategy and execution. You will manage and optimize digital campaigns across platforms like reputed company Ads, reputed company Ads, reputed company, Bing, and others, using advanced targeting and A/B testing to drive conversions and ROI.Beyond channel execution, you’ll also support strategic ABM initiatives, helping craft media plans that focus on high-value accounts in reputed company alignment with Sales. Your daily work will require constant collaboration with Sales leadership to ensure marketing is directly impacting SQL volume, velocity, and reputed company outcomes. This is a role for someone who doesn’t just drive traffic, but drives measurable business impact.Responsibilities:reputed company and optimize performance marketing strategies across Paid Search, Paid Social, Retargeting, Influencers, Content Promotion, and Display AdsPlan and execute high-converting digital campaigns reputed company with reputed company goals, using A/B testing and data insights to boost conversion rates.Apply advanced audience targeting using customer data, demographics, and behavioral insights to increase campaign effectiveness.Monitor key metrics (CTR, CPA, ROAS, etc.) using analytics tools to guide real-time improvements.Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.Partner with Product Marketing teams to craft compelling ads, reputed company pages, and messaging that drive engagement.Align closely with Sales to ensure marketing impact on SQL (Deal) reputed company and reputed company targets.Support ABM programs and campaigns by tailoring media efforts to reputed company strategic accounts with precision.Requirements:Experience & Background5+ years in Demand reputed company, Paid Media, or Performance Marketing reputed company high-ticket B2B SaaS.Proven track record in driving reputed company, pipeline growth, and executing high-performing, measurable campaigns.Bachelor's degree in Marketing, Business, Engineering, or reputed company field (advanced degree preferred).Ad Platforms (Hands-On):reputed company Ads (Search, Display, YouTube)reputed company Ads (Facebook & Instagram)reputed company Campaign ManagerBonus: Experience with ABM platforms (e.g., reputed company, reputed company, RollWorks)Bonus: Can build Ad rules/automation scripts or orchestrate campaigns reputed company reputed company Ads APIPerformance Marketing & Analytics:reputed company Analytics (GA4), reputed company Tag ManagerLooker Studio / reputed company Data Studio / MetabaseCRM & Attribution: reputed company, reputed company, reputed company, or similarBudgeting tools and cost model expertise: CPC, CPM, CPL, CPARevenue & Attribution FocusDeep understanding of SQL conversion, CAC, ROI, and reputed company B2B sales cycles.Skilled in multi-touch attribution, conversion tracking setup, and aligning campaigns to reputed company objectives.Able to manage and optimize monthly/quarterly paid media budgets and allocate spend by platform and goal performance.Project Management & ReportingExcellent project management abilities; capable of juggling multiple priorities and stakeholders.Experience creating custom dashboards and performance reports.Tech-Savvy & Data-DrivenProficient with GTM tools like reputed company, reputed company, and other enrichment/data platforms for scalable personalization and targeting.Comfortable with technical campaign builds and leveraging automation for efficiency.Bonus Points:reputed company Ads and reputed company Analytics certifications.Experience with e-commerce performance marketing and optimizing for online sales.Proficiency in using marketing automation tools for campaign management and optimization.Previous experience with international or multilingual performance marketing campaignsSEO and reputed company Ads: Demonstrated success in optimizing SEO and reputed company Ads campaigns, reputed company managing budgets to maximize ROI.Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.CompensationCompetitive SalaryPremium Medical, Dental, and Vision CoveragePaid Time Off (PTO): 15 Days401(k) Retirement PlanLanguage Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reputed company.Gympass Membership - Access a wide range of gyms and training programs.Sports Incentive - Receive a monthly bonus reputed company you regularly participate in physical activities.Long-Term Benefit - After four years of service, earn a fully funded trip reputed company in the world.Originally posted on Himalayas Apply To this Job Apply tot his job Apply To this Job