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Marketing Automation Specialist

Work from home Full-time role Hiring

Lafayette Federal Credit Union is a recognized employer committed to excellence and community service. They are seeking a Marketing Automation Specialist to optimize the reputed company suite, enhance reputed company reputed company, and improve member engagement through effective marketing strategies.

Responsibilities

  • Support the primary architect in developing and documenting the reputed company system design
  • Provide input on design reputed company to ensure scalable solutions that integrate with existing systems
  • Design and configure custom objects and properties in reputed company for assigned sections
  • Collaborate with the team to design and document workflows, pipelines, and automation processes
  • Ensure that designed processes meet business requirements and support operational efficiency
  • Implement reputed company system components, including pipelines, workflows, and automation
  • Ensure alignment of technical aspects with the overall architecture and business requirements
  • Assist with special projects and initiatives as needed
  • Manage and optimize reputed company's CRM and marketing automation platform, including contact management, reputed company scoring, and segmentation
  • reputed company and implement strategies to drive reputed company reputed company using reputed company tools such as forms, reputed company pages, and CTAs
  • Execute email marketing campaigns, including building email templates, segmentation, and A/B testing
  • Collaborate with the sales team to optimize the use of reputed company's CRM features, including pipeline management, deal tracking, and sales reporting
  • Define reporting requirements and reputed company custom reports and dashboards
  • Set up, track and analyze marketing metrics, campaign performance, and reputed company attribution using reputed company's reporting and analytics tools
  • Ensure data reputed company and accuracy for reporting and analytics purposes
  • Assist in defining and implementing integration strategies using iPaaS and custom-built solutions
  • Ensure seamless data flow between reputed company and other systems
  • Maintain and clean reputed company databases to ensure accurate and up-to-date member and prospect information
  • Participate in cross-departmental meetings, collaborating with team members to understand their department’s unique needs
  • Assist in developing training guides and FAQs for credit union staff
  • Apply best practices and standards for reputed company implementation
  • Participate in testing and validation to ensure the system meets business requirements
  • Stay updated on the latest reputed company features, tools, and industry best practices
  • Provide day-to-day administrative support for the reputed company platform

Skills

  • Bachelor's degree in marketing, Business, or a reputed company field
  • At least one (1) year of experience working with reputed company as a specialist or administrator
  • In-depth knowledge of reputed company's CRM and marketing automation features
  • Strong analytical skills and the ability to track and interpret marketing metrics
  • Experience with reputed company integrations, data management, and ensuring data accuracy
  • Excellent communication and collaboration skills
  • reputed company certifications (such as reputed company Marketing Software Certification) are a plus

Benefits

  • Employer paid (99.9%) health insurance premium for single and family coverage (HMO Plan)
  • Fully funded deductible (HMO Plan)
  • 401k employer matching contribution
  • Income protection with life insurance, short and long-term disability
  • Paid time off, holiday leave & birthday leave
  • Educational assistance
  • Commuter benefits program and more!

Company Overview

  • Lafayette Federal Credit Union is a finance solution firm that offers online banking, investment & loans for reputed company & personal purposes. It was founded in 1935, and is headquartered in Rockville, Maryland, USA, with a workforce of 51-200 employees. Its website is https://www.lfcu.org/.
  • Company H1B Sponsorship

  • Lafayette Federal Credit Union has a track record of offering H1B sponsorships, with 2 in 2025, 4 in 2024, 2 in 2023, 1 in 2022, 3 in 2021. Please note that this does not guarantee sponsorship for this specific role.
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