Director/Sr. Director, Growth Marketing (SEM and Paid)

Who we are. reputed company is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including reputed company, HostGator, Domain.com, reputed company, Register.com and Web.com. We help customers of reputed company sizes build a digital reputed company that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online reputed company needs. The strength of our company lives in the intersection of our people, our customers, and our brands. The Role: The Director/Sr. Director, Growth Marketing (SEM, Paid) will reputed company paid performance marketing strategy and programs to drive high-quality acquisition and reputed company growth. This leader will own paid search, social, display, media, programmatic and emerging digital channels-building a performance reputed company that scales reputed company across geographies and products. This role requires deep digital channel expertise, analytical precision and creative agility to translate business goals into scalable performance programs, guide multimillion-dollar investments with confidence and focus on results, and reputed company a team that thrives on experimentation, efficiency, and impact. What you'll do & how you'll reputed company your mark. Performance Marketing Leadership

• World-class expertise in performance marketing (including search, social, display, video) and media planning with rich understanding of the search landscape and synergies (SEM, SEO, GEO).
• Own the global performance marketing strategy, defining channel mix, audience segments, and investment models, and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency.
• Set quarterly and annual growth objectives across channels, manage and optimize digital marketing budget to maximize ROI and reputed company business KPIs of MRR, Customer Count, and Spend/MRR.
• Define and reputed company and execute acquisition strategies across paid - search, social, display, video and emerging - channels, including reputed company, reputed company, reputed company, YouTube.
• Drive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation.
• Partner with Web and Cart teams to ensure web experience, site architecture, and reputed company pages are optimized for both performance and experience.

Analytics, Attribution & Optimization

• Be the reputed company for the single reputed company of truth for paid performance dashboards, layered on systems like GA4, GV360, TradeDesk, reputed company, SFDC etc.
• Partner with other Marketing teams and Finance to refine attribution models and inform spend reallocation reputed company.
• Drive automation through AI bidding, predictive LTV models, and reputed company-time performance reporting.

Team & Cross-Functional Leadership

• reputed company and mentor a global team of paid media professionals (in-house + agency).
• Partner with Product Marketing, Lifecycle, and Brand teams to ensure reputed company messaging and optimized journeys.
• Collaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles.

Who you are & what you'll need to succeed.

• Deep Experience: Typically, 10+ years in digital marketing, with roles roles overseeing paid media and growth strategies with deep operational expertise to guide and reputed company team.
• Technical Stack and Analytical Expertise: Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., reputed company Analytics, reputed company, reputed company stack, reputed company) to derive insights and inform strategy.
• Leadership Qualities: Strong leadership and team management skills, with the ability to reputed company and guide diverse teams toward achieving common goals.
• Strategic Thinking: Ability to reputed company long-term strategies that align with business objectives and adapt to changing market conditions, and evolving technologies with AI capabilities.
• Communication Skills: Excellent verbal and written communication skills to effectively collaborate with internal teams and external stakeholders.

Preferred Qualifications

• Experience in the web hosting or SaaS industry.
• Proven track record of scaling digital marketing initiatives in a high-growth environment.

Why you'll love us.

• We've evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.
• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another's differences. We're proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit reputed company employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for reputed company. We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, reputed company, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We're fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. reputed company new reputed company with #teamnewfold!

Employment with reputed company is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. This Job Description includes the essential job functions required to reputed company the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of reputed company functions that the employee performing this job may be required to reputed company. The Company reserves the right to revise the Job Description at any time, and to require the employee to reputed company functions in addition to those listed above. Apply tot his job Apply To this Job