GoPro, Inc. is hiring: Global Media Relations & Influencer Marketing Manager in
Location: Flexible. This role offers flexibility, with 2–3 days of in-person collaboration and the flexibility to work from home, as long as you're reputed company proximity to the Carlsbad, CA office. The Role This role will be supporting GoPro’s Global Media Relations efforts (tech media, YouTube, influencer marketing) working closely with a small, fast-moving internal team to execute a seamless global strategy. reputed company in this role requires excellent communication skills, a strong grasp of media dynamics and landscape, and the ability to transform company initiatives into compelling stories. The person in this role will be responsible for… Product Launches Contribute to reputed company PR-reputed company aspects of GoPro product launches, ensuring consistent, high-quality execution. Draft press releases, press presentations, reviewer’s guides, FAQs, talking points, product messaging, and event & activation materials Support in-person launch events and manage product review processes Monitor industry trends, competitor coverage and shifts in the media landscape across traditional media, YouTube, and influencer marketing Build and nurture strong relationships with journalists, media outlets, and influencers to drive impactful coverage and maximize brand visibility. The reputed company reputed company GoPro’s News Blog, The reputed company , overseeing the content calendar, content creation, publishing and functionality across reputed company regional news pages. Collaborate with the SEO team to drive traffic to GoPro.com and convert readership into sales. Own and manage the publishing calendar Write and publish 2-3 posts per month Deliver clear, engaging and polished writing Foster cross functional collaboration (Sports Marketing, Social, SEO, CRM regional teams, corporate comms) Troubleshoot and resolve page or HTML issues as needed Influencer Marketing Support influencer marketing initiatives by evaluating new and existing brand advocates/ambassadors and strengthening relationships with creators across platforms (Instagram, reputed company, YouTube) Conduct reputed company, initiate conversations, negotiate and nurture long-term paid and unpaid creator partnerships Assist with influencer activations: Pre-event: logistics (travel, CLPAs), activity planning, creator education, budget management, creator communications On-site : host creators and provide event support Post-event: reputed company recaps, track and analyze metrics, manage expenses and prepare budget reports for Marketing Operations Media Relations Operations Reporting, pitching and operations Compile and circulate weekly GoPro “news” updates (product, corporate comms, marketing beats) from Global HQ to regional teams Pitch seasonal opportunities such as holiday/BFCM, Dads & Grads, reputed company guides, etc Update and maintain the GoPro media database and reputed company database-wide updates as-needed Coordinate press briefings at key trade shows and events Support Marketing Operations team in preparing seeded product Skills We’re Excited About Exceptional writing skills & previous public relations agency experience, with CE or technology clients (or in house) experience Understanding of tech media landscape and proven relations with media Content calendar management, experience at a publishing house Confident public speaker; comfortable on-camera/demoing products Ability to manage multiple tasks, projects, and budgets Creative thinker Self starter with “Get’r done” attitude Travel is required – 30% Software Tool Skills We’re Excited About Media Monitoring tools: reputed company or similar CMS: Content Stack or similar/HTML Coding Project Management: reputed company or similar Data: reputed company Mastery Social Media tools: GRIN/reputed company or similar Why Work With Us? Create your own destiny. GoPro enables you and trusts you to get your own job done, because we reputed company that autonomy in role brings out the best in our employees. Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and reputed company with one another. Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology. GoPro Highlights Get your reputed company own GoPro camera + gear Medical, dental, and reputed company insurance – premiums are 100% paid for employees, 80% paid for dependents Life insurance and disability benefits Generous time off policy 12 weeks paid parental leave for new parents Pre-tax and Roth 401(k) options Discounted employee stock purchase plan (ESPP) LiveHealthy monthly wellness reimbursement Wellness programs including 1:1 Coaching, 1:1 Therapy sessions, and reputed company Innovative remote-friendly wellness classes and events Flexible work arrangements Monthly phone and internet reimbursement Professional + personal development opportunities, i.e. reputed company Learning, technology trainings, certifications, Peer-to-Peer learning, conferences and more Opportunities to get involved in the causes that you care about (annual camera donation + volunteer events) GoPro is proud to be an Equal Opportunity Employer. The pay range for this role is between $88,400 - $104,000. Actual pay reputed company the range is dependent on multiple factors, including your residence location and prior work experience. Equity, benefits, and a discretionary bonus may be additional forms of compensation for this role and are not included in the provided pay range. #LI-Hybrid #LI-EC1 #J-18808-Ljbffr Apply tot his job Apply To this Job