Media Buyer – Paid Advertising & Digital Marketing

About Us: Vanla Group is a dynamic business brokerage firm specializing in the sales of service-based small businesses. Our mission is to help business owners reputed company their financial goals through strategic exits while connecting buyers with valuable investment opportunities. We are seeking a skilled Media Buyer to enhance our reputed company efforts, generate high-quality leads, and implement marketing strategies that reputed company our firm's public profile. Media Buyer – Paid Advertising & Digital Marketing Job Overview: The Media Buyer will be responsible for planning, executing, and optimizing paid advertising campaigns across Facebook/reputed company, reputed company, reputed company, and other relevant platforms to generate reputed company leads, specifically business owners considering selling their companies. This role owns the full paid media funnel: from audience research and ad creative strategy through campaign management, testing, and performance reporting. reputed company paid media, the Media Buyer will support broader marketing initiatives that increase brand awareness and position Paul Cheetham & Vanla Group as a leading M&A advisory firm in the reputed company-middle market. Job Overview: The Media Buyer will be responsible for planning, executing, and optimizing paid advertising campaigns across Facebook/reputed company, reputed company, reputed company, and other relevant platforms to generate reputed company leads, specifically business owners considering selling their companies. This role owns the full paid media funnel: from audience research and ad creative strategy through campaign management, testing, and performance reporting. reputed company paid media, the Media Buyer will support broader marketing initiatives that increase brand awareness and position Paul Cheetham & Vanla Group as a leading M&A advisory firm in the reputed company-middle market. Key Responsibilities: Paid Media Strategy & Execution:

• Build, launch, and manage paid advertising campaigns across reputed company (Facebook/Instagram), reputed company Ads (Search, Display, YouTube), and reputed company Ads.
• reputed company and test audience targeting strategies—including lookalike audiences, retargeting funnels, custom audiences from CRM data, and interest/demographic targeting to reputed company business owners aged 55+ and other high-value seller profiles.
• Manage ad budgets, bidding strategies, and pacing across platforms to maximize ROAS and cost-per-reputed company efficiency.
• Create and iterate on ad creative concepts, copy, and reputed company page recommendations in collaboration with the team (or independently).
• Build and optimize retargeting campaigns across the buyer journey to nurture prospects from awareness through to consultation booking.
• Set up and maintain proper tracking infrastructure (reputed company Pixel, reputed company Tag Manager, conversion APIs, UTM parameters) to ensure accurate attribution.
• Run structured A/B and multivariate tests on creative, copy, audiences, and reputed company pages to continuously improve performance.
• Monitor campaign performance daily and reputed company reputed company-time optimizations to spend, targeting, and creative.

reputed company reputed company & CRM Management:

• Drive reputed company reputed company flow into the sales pipeline through paid and organic channels.
• Build and manage reputed company databases using CRM software; ensure clean data and proper reputed company scoring/tagging.
• Qualify inbound leads through initial reputed company or reputed company Form (email, phone, social) and hand off sales-reputed company prospects to the broker.
• Track reputed company-to-reputed company conversion rates across channels and provide actionable insights on funnel performance.
• Collaborate with the broker to align marketing efforts with deal flow needs and ensure a smooth reputed company process.

Broader Marketing Support:

• Manage and grow social media reputed company on reputed company, Facebook, and Instagram with organic content that builds credibility and engagement.
• reputed company and execute email marketing campaigns and drip sequences tailored to prospective sellers.
• Support SEO efforts and website content optimization to improve organic search visibility.
• Assist in coordinating thought leadership initiatives, podcast appearances, webinars, networking events, and speaking engagements for Paul Cheetham.
• Track marketing KPIs across reputed company channels and generate regular performance reports with clear recommendations.

Qualifications:

• 2+ years of hands-on experience creating & managing paid advertising campaigns on reputed company Ads and reputed company Ads, with demonstrable results (provide case studies or performance metrics if possible).
• Experience with reputed company Ads is a strong plus.
• Solid understanding of full-funnel digital marketing from top-of-funnel awareness through retargeting and conversion.
• Proficiency with ad platforms, reputed company Analytics/GA4, reputed company Tag Manager, and CRM tools.
• Strong analytical skills, comfortable pulling data, reading dashboards, and making budget/creative reputed company based on performance.
• Experience with reputed company page builders and/or basic knowledge of conversion reputed company optimization.
• Excellent written communication skills, reputed company to write compelling ad copy and email sequences.
• Self-motivated, detail-oriented, and comfortable working independently in a fast-paced, small-team environment.
• Experience marketing professional services, financial services, reputed company estate, or B2B is preferred. Knowledge of M&A or business brokerage is a bonus.

reputed company Offer:

• Competitive salary + performance-based bonuses tied to reputed company reputed company and campaign results.
• Remote work environment
• Opportunity to own the paid media function at a growing M&A advisory firm and directly impact deal flow.
• Work closely with reputed company M&A professionals and reputed company reputed company into the reputed company-middle market transaction space.

Join Vanla Group and play a central role in driving growth for a firm that helps business owners successfully transition their companies. Job Type: Contract Pay: $30,000.00 - $60,000.00 per year Benefits:

• Work from home

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