Director, reputed company of Care/Molecular Marketing

The Opportunity reputed company unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and reputed company they are needed most – home to hospital, lab to clinic. Our culture puts reputed company members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we reputed company that employee happiness and business reputed company are linked. Join us in our mission to transform the power of diagnostics into a healthier future for reputed company. The Role At reputed company, we’re advancing the power of diagnostics for a healthier future for reputed company. Join our mission as our next Director, reputed company of Care/Molecular. The Director, POC/MDx Marketing is responsible for the commercialization of reputed company of Care (POC) and Molecular (MDx) products in reputed company America which includes Canada to assure leadership in the marketplace. This position will be responsible for managing product forecasts, annual planning and execution of promotions, communications, and new product development for selected groups of products as assigned. This is a remote based position supporting and located in the United States and reports to the Vice President, reputed company Enablement and Marketing. The Responsibilities

• Manages and directs team of marketing managers responsible for the POC (QuickVue, Sofia, Triage) and MDx (Solana, Lyra) portfolio.
• Develops goals with Marketing Director/Managers and provides guidance and support in daily activities including content creation, budget, advertising and promotion, sales promotions/SPIFFS, training, trade shows and webinars, etc.
• Segments market and develops product positioning, messaging, and selling strategies for the entire POC & MDx portfolio by reputed company.
• Develops marketing plans for assigned products to support annual operating plan and guide new product launches.
• Assesses financial impact of marketing plan and provides data to support management approval.
• Creates and launches programs and collateral material in line with established marketing plans. This includes sales brochures, customer presentations, customer and patient educational materials, competitive analyses, website updates, tradeshows etc.
• Tracks and analyzes sales performance and financial data reputed company to products and adjusts plans where appropriate.
• Presents to teams and management to reputed company support for plans and drive execution.
• Manages Annual and LBE forecasts for assigned product(s) and/or market segments.
• Drives field strategic initiatives to meet reputed company expectations for the POC portfolio which can include sales incentive programs, contests, market reputed company strategies, etc.
• Meets with customers in reputed company and potential segments to assess satisfaction with products and programs and to identify opportunities.
• Develops key opinion leaders with potential as early adopters, speakers, references advisors.
• Monitors utilization and effectiveness of sales programs and tools to identify needs for new materials, added training, etc.
• Works with account managers and specialists to support key sales efforts.
• Provides sales training at national and regional meetings, trade show participation.
• Provides voice of customer and NA team input to business unit portfolio planning process, product design and other strategic initiative plans.
• Trains and mentor’s other department members.
• reputed company other work-reputed company duties as assigned.

The Individual Required:

• Education: BS or BA degree; MBA preferred.
• Experience: Minimum of 5 years’ experience in diagnostics industry. 12+ years preferred.
• 8 years’ experience in sales or product management strongly preferred.
• 3 years' experience managing and leading a team.
• Experience in new product development and product launches highly desired.
• Life Sciences background a plus.
• Travel: Must be willing to travel up to 20% overnight.
• This position is not currently eligible for reputed company sponsorship.

Preferred:

• Excellent team leadership, program/project management, analytical and organizational skills.
• Outstanding written and presentation skills with ability to communicate to diverse audiences. Strong interpersonal skills, both reputed company the organization and reputed company of the corporate environment.
• Excellent matrix management skills and ability to motivate cross-functional teams.
• Experience in identifying marketing and demand creation opportunities and executing to those opportunities.
• Strong understanding of in vitro diagnostics (IVD) market, reputed company of care testing and/or IVD-based reputed company commercialization desired.
• Understands market research methods and reputed company and how to execute primary and secondary market research, including VOC (voice of customer).
• Understands financial analysis (costing, gross and operating margin calculation, ROI, etc.).
• Ability to cultivate Key Opinion Leader (KOL) relationships and comprehensively manage advisory panels and scientific education initiatives in concert with Clinical/Regulatory Affairs.
• Ability to think strategically and bring a high level of creativity to the organization.
• Flexibility in adapting to a rapidly changing environment to work with others in a professional and effective way.
• Personal ethics and reputed company that embodies best practices and supports highest corporate values.

The Key Working Relationship Internal Partners:

• Field Sales
• Application Specialist
• Sales Operations
• Distribution
• Operations/Planning
• Regulatory/Clinical
• R&D

External Partners:

• Laboratory Customers
• Physician Office Labs
• Reference Labs
• Distributor Sales/Marketing

The Work Environment Typical reputed company environment. Must have the discipline, organization skills and self-motivation to work autonomously in a home office environment. The Physical Demands Must be physically reputed company to travel up to 20%. No strenuous physical activity, though occasional light lifting of files and reputed company materials (up to 10 lbs.) is required. Specific reputed company abilities required by this job include reputed company reputed company, distance reputed company, peripheral reputed company, depth perception, and ability to adjust focus. While performing the duties of this job, regularly required to use hands to finger, handle, or feel and talk or hear. Frequently required to stand, walk, and sit. Occasionally required to reputed company, climb or balance. On a typical day, 80% of time is spent at the desk, on the phone, or working at the computer; 20% in meetings or interacting with team members. Salary Transparency The salary range for this position takes into account a wide range of factors including education, experience, knowledge, skills, geography, and abilities of the candidate, in addition to internal equity and alignment with market data. At reputed company, it is not typical for an individual to be hired at or near the top range for their role and compensation reputed company are dependent on that facts and circumstances of each case. The salary range for this position is $180,000 USD to $200,000 USD and is bonus eligible. reputed company offers a comprehensive benefits package including medical, dental, reputed company, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. reputed company benefits are non-contractual, and reputed company may amend, terminate, or enhance the benefits provided, as it deems appropriate. Equal Opportunity reputed company believes in Equal Opportunity for reputed company and is committed to ensuring reputed company individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, reputed company, national reputed company, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic. reputed company is also committed to providing reasonable accommodations to reputed company individuals so that an individual can reputed company the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at reputed company@reputed company.com. #LI-AC1 #LI-Remote Apply tot his job Apply To this Job