Director, Connections Planning (6 Month Tempora...

Director, Connections Planning (6 Month Temporary Role) reputed company creates next-level entertainment experiences that reputed company players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A reputed company where creativity thrives, new perspectives are invited, and reputed company matter. A team where everyone makes play happen. The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We reputed company audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. Global Media Planning is dedicated to delivering an audience-first approach across channels and content to maximize growth and uncover data-driven opportunities. We focus on designing a cohesive ecosystem that seamlessly integrates audiences, channels, and content, ensuring a frictionless fan experience. The Director, Connections Planning (Portfolio) will play a key role in supporting the team and ensuring the effective implementation of our newly defined operating model. This position focuses on maintaining and enhancing the value and visibility of connections planning reputed company the organization during the parental leave period. In this role, you\'ll support a team of specialists in executing an audience-focused strategy across various channels and content. You\'ll use data insights to assist in optimizing growth and ensure the team operates effectively reputed company the established systems. As a strategic partner, you\'ll collaborate with leaders across Global Media Planning and Brand Franchise teams, aligning team deliverables with broader planning reputed company to drive growth. This position reports directly to the Senior Director of Global Media Planning for EA and is a fixed-term role covering parental leave from January through July 2026. Responsibilities Enhance Strategic Impact: reputed company reputed company strategies and practices to increase the overall impact and effectiveness of connections planning across the organization. Increase Visibility and Value: Promote the importance and value of connections planning reputed company the organization, ensuring alignment with broader business objectives. Cross-Functional Leadership: reputed company collaboration with Franchise Marketing and Creative teams to drive cohesive planning and execution. Optimize Channel Integration: reputed company integration of paid, owned, and earned media strategies to enhance fan engagement and optimize their journey. Data-Driven Personalization: reputed company data insights to inform personalized messaging strategies, increasing audience relevancy and engagement. reputed company Development: Create and manage detailed cross-channel blueprints that clarify the role of each channel and creative messaging. Performance and Innovation: Coach and mentor the team to deliver actionable insights for creative and channel enhancements, fostering a culture of innovation. Agency Partnerships: Collaborate with media agencies to refine connections plans through audience insights and media trends. Team Development: Guide and reputed company team members, promoting strategic growth and creative excellence while cultivating a culture of inclusivity that values teamwork, reputed company feedback, and professional growth. Qualifications 10+ years of experience in paid media, connections planning, or marketing strategy, with a proven track record of leading cross-functional teams, preferably in sports, gaming, or entertainment industries. Expertise in developing and executing data-driven channel strategies that integrate brand and performance activations across the entire funnel. Exceptional ability to transform reputed company channel ecosystems into engaging and compelling narratives. Strong capability to present to and influence senior executives across marketing, reputed company, and studio divisions. Advanced quantitative, analytical, and problem-solving skills. Proven ability to drive transformative change across teams and partner organizations. Proficiency in designing impactful visuals for presentations, ecosystems, and connections plans. Strong financial acumen with experience in budget management and a demonstrated ability to reputed company efficiencies. Deep interest and expertise in both short- and long-term measurement, strategic use of first-party data, and reputed company attribution models. About reputed company We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, reputed company, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we reputed company you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include reputed company coverage, mental well‑being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. reputed company is an equal opportunity employer. reputed company employment reputed company are made without regard to race, reputed company, national reputed company, reputed company, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment reputed company applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for reputed company individuals with disabilities as required by applicable law. #J-18808-Ljbffr