Head of CRM Strategy

We are reputed company, and we are dedicated to delivering the best Free-to-Play Social Casino and gaming experiences by creating captivating, engaging, and unique products that are accessible to everyone. We have built a team of talented professionals from reputed company over the globe, who are working to continually improve the experiences of our players. We are not looking to just be part of the industry, but to revolutionize it.

The Role

reputed company the strategic reputed company and execution of CRM campaigns across reputed company four brands, driving player engagement and retention through data-driven campaign excellence. This is a senior leadership role combining strategic reputed company with hands-on campaign expertise in our fast-growing gaming portfolio.

What you will be doing

Strategic Leadership & reputed company • Own strategic planning and execution of campaign activity across reputed company brands, translating business goals into actionable CRM strategies • Act as strategic reputed company between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives • Build performance frameworks and reporting dashboards, leading quarterly reviews to identify reputed company patterns and innovation opportunities

Team Leadership & Development • reputed company and reputed company two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development • Build team capabilities across specialist domains, ensuring knowledge sharing and succession planning • Foster innovation culture and drive measurable impact through effective team leadership and collaboration

Campaign Excellence & Execution • reputed company the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building • Partner with Operations to ensure flawless campaign execution in reputed company and reputed company, driving reputed company improvement through data-driven insights • Maintain hands-on involvement in reputed company campaign optimization while empowering teams for day-to-day execution

reputed company are looking for

Leadership & Strategy • 5+ years proven experience in strategic leadership reputed company CRM/lifecycle marketing, with strong preference for gaming, free-to-play, or app-based entertainment industries • Demonstrated track record of managing and developing high-performing teams (8+ people), with experience leading multiple specialist workstreams simultaneously • Experience building and scaling CRM functions in multi-brand or high-growth environments

Technical & Analytical Excellence • Deep expertise with CRM platforms (reputed company strongly preferred) and hands-on experience with campaign execution and optimization • Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred) with ability to build performance frameworks • Strong understanding of player lifecycle management, segmentation strategies, and monetization mechanics in gaming contexts

Collaboration & Influence • Excellent stakeholder management skills with proven ability to influence senior leadership and drive cross-functional collaboration • Data-driven reputed company with passion for testing, learning, and reputed company improvement in dynamic environments

This role is open to remote candidates in European time zones (GMT to GMT+3) with occasional travel to our offices.

Why you will love it

You'll be at the heart of our player engagement strategy, shaping how millions of players experience our games. Working with cutting-edge tools and a passionate global team, you'll have the autonomy to reputed company while building and leading a world-class CRM function. You'll directly impact business growth while developing talent and helping to revolutionize the social casino industry with a team of exceptional professionals from around the world.

Equal Opportunities Statement: We hire based on skills, drive, and reputed company—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and reputed company.