VP, Over The Counter (OTC) Store

Become a part of our caring community Become a Part of Our Caring Community and Help Us Put Health First The Vice President, OTC Store is an enterprise leader responsible for establishing and scaling Humana’s Over the Counter (OTC) line of business as a digitally enabled, consumer focused capability. This role connects OTC benefits with Medicare Advantage and direct to consumer channels to create simple, accessible, and engaging benefit experiences that drive utilization, satisfaction, and health outcomes. The VP shapes the strategic vision, operating model, and growth roadmap for OTC benefits as part of Humana’s broader consumer and digital health ecosystem—integrating benefits, data, and platforms to meet members where they are.

Key Responsibilities

Define and execute the enterprise strategy for Humana’s OTC line of business, positioning it as a component of Medicare Advantage and consumer digital experience Establish the operating model for OTC benefits, including digital platforms, vendor partnerships, fulfillment models, and integration with internal systems and channels Drive innovation across OTC benefit delivery, including personalization, omni‑channel access, automation, and data‑driven experiences Partner with Medicare, Pharmacy, Clinical, Technology, Marketing, and Consumer Experience leaders to integrate OTC engagement into the end‑to‑end member journey Own business performance, including growth strategy, financial modeling, budgeting, and performance measurement Use data and insights to shape assortment and experience strategies that influence member behaviors, increase appropriate benefit utilization, and support outcomes such as adherence, prevention, and condition management Lead merchandising and lifecycle strategies across digital and physical fulfillment channels, including personalization, product placement, promotions, and recommendations tied to member needs and business goals Establish KPIs focused on benefit utilization, member experience, quality, equity, and operational efficiency Ensure compliance with CMS and regulatory requirements governing OTC benefits, working closely with Legal, Compliance, Audit, and Risk teams Build and scale the organization, capability, and governance required to support a sustainable OTC digital business Serve as an executive thought leader and influencer on consumer benefits, digital engagement, and Medicare innovation Use your skills to make an impact

Required Qualifications

Bachelor’s degree in Business, Healthcare Administration, Digital Strategy, or a related field; Master’s degree preferred 12+ years of progressive leadership experience in healthcare, consumer platforms, digital products, or benefits‑driven business models Experience leading assortment, merchandising, or category strategy in a consumer, retail, healthcare, or digital commerce environment Demonstrated success launching and scaling digital or consumer‑facing lines of business Strong understanding of Medicare Advantage, benefit design, or regulated consumer programs Proven ability to lead complex initiatives across technology, operations, compliance, and consumer experience Strong analytical capability in using customer, product, and utilization data to influence consumer behavior and business outcomes Financial and strategic acumen, including experience developing business cases and managing growth investments Executive presence with the ability to influence senior leaders and enterprise stakeholders Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required. Scheduled Weekly Hours 40 Application Deadline: 06-07-2026 About us About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at Humana.com and at CenterWell.com. ​ Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Apply To This Job