Video and Social Strategy Director, Games and Entertainment job at Future plc in New York, NY
Title: Video and Social Strategy Director, Games and Entertainment Location: New York United States Job Description: We are looking for an experienced video and social strategy leader to join our games and entertainment team. You will run editorial video units and collaborate with our Commercial teams to create meaningful revenue growth. You will develop large, engaged audiences across video and social platforms through creative development, strategic programming, and rigorous performance data assessment. You will work with our Commercial teams to monetize these audiences. This will be through a combination of sponsorships, branded content and on platform ads. Our editorial teams have an unrivaled level of industry expertise in their respective fields. This, coupled with access to all the latest products, events, shows and news stories in their field, provides an enticing base on which to build creative, exciting and entertaining video and social content.
What You'll Do
You will report to the Managing Director, Games and Entertainment, and the SVP, Future Creative Implement the video and social strategy to grow engaged video and social audiences. Run video and social media teams for our Games and Entertainment, brands, balancing editorial and commercial demands. Research and summarize the gaming and entertainment ecosystems by platform, forming working hypotheses into the way in which viewers are interested. Create development for new shows, formats and video franchises across initial idea creation to bring the strategy to life. Work with the senior commercial team to develop a go-to-market strategy for video and social. Help to set video performance indicators based on platform ecosystem desired growth and audience segmentation. Work towards commercial goals for branded content and be a partner, building monetizable growth IP, increasing branded content revenue from video and social year-over-year. Manage a growing video team of creatives and strategists, building a culture of collaboration, innovation, and creative ambition. Attend commercial quarterly meetings, sales summits, and other important temples to ensure exposure to commercial strategy, priorities, and ways of working. Stay up to date with important industry trends, competitive insights and new social media, marketing, AI and e-commerce technologies. Experience That Will Put You Ahead Of The Curve Experience building and monetizing audiences across Video and Social platforms within the gaming and entertainment space. Passionate storyteller in the gaming and entertainment category, with experience with gaming culture and trends within the space. Experience achieving editorial and commercial goals related to video and social. Understand how to create content across different social video platforms (YouTube, IG, FB, and TikTok). Experience developing new show formats for a digital audience including format testing and casting. Experience developing visual identity for video franchises. Experience using social analytics to understand content performance and understanding how this can feed into ongoing creative development. Experience managing video and social media across creative development, pilot testing, execution and optimisation processes. Experience working with multiple team members, both from video and non-video backgrounds. What's In It For You The expected range for this role is $165,000 - $200,000 As well as more great perks, including: Uncapped leave, because we trust you to manage your workload and time When we hit our targets, enjoy a share of our profits with a bonus Refer a friend and get rewarded when they join Future Well-being support with access to our Colleague Assistant Programs Opportunity to purchase shares in Future with our Share Incentive Plan Internal job family level Editorial 2 This is a Hybrid role from our New York office, working three days from the office and two from home. Who We Are We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces. We've got ambitious plans that further build on our growth momentum and unlock new opportunities - and we're looking for driven people who want to be a part of it! Our Future, Our Responsibility: Inclusion and Diversity at Future We embrace and celebrate diversity, making it part of who we are. Different perspectives spark ideas, fuel creativity, and push us to innovate. We're building a workplace where we value, respect, and empower everyone to thrive. When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table - it's about making sure the table has room for everyone. Apply tot his job Apply To this Job Apply To This Job