Search Engine Marketing Manager

Company Description

HomeCalls is a performance marketing company focused on connecting high-intent consumers with home and auto insurance providers nationwide. We specialize in consumer-initiated inbound calls and real-time leads designed to drive measurable growth for insurance carriers, agencies, and call buyers. Through advanced search marketing strategies, proprietary routing technology, and data-driven optimization, we build scalable campaigns focused on efficiency, compliance, and conversion performance. Role Description HomeCalls is seeking an experienced Search Engine Marketing (SEM) Manager to lead and optimize paid search campaigns across the home and auto insurance verticals. This is a flexible remote position responsible for managing large-scale paid search initiatives across Google Ads and Microsoft Advertising. The ideal candidate has deep experience generating inbound insurance calls and leads through high-performing PPC campaigns and understands how to optimize toward both lead quality and profitability. Responsibilities include

• Developing and executing paid search strategies
• Managing campaign structure, bidding, budgets, and optimization
• Conducting keyword and competitive research
• Analyzing conversion and call performance data
• Scaling profitable campaigns while maintaining efficiency targets
• Collaborating with internal teams on landing pages, tracking, compliance, and routing strategies
• Staying current on trends, platform changes, and competitive dynamics within insurance paid search

Qualifications

• Minimum 4+ years of dedicated paid search experience within the home and auto insurance verticals
• Proven experience managing and optimizing Google Ads and Microsoft Advertising campaigns
• Strong understanding of inbound call generation and lead acquisition strategies
• Advanced keyword research and campaign optimization skills
• Ability to analyze performance metrics and make data-driven decisions
• Experience managing significant advertising budgets and performance KPIs
• Strong organizational, analytical, and problem-solving abilities
• Excellent communication and collaboration skills
• Previous experience in insurance, lead generation marketing strongly preferred
• Experience managing monthly ad spend of $100k+ preferred
• Experience with call tracking platforms such as Ringba preferred
• Bachelor’s degree in Marketing, Business, or related field preferred

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