Customer Growth & Field Marketing Manager

About the position EcoOnline is a growing global tech company committed to protecting people and the planet by helping businesses mitigate risks and create safer, healthier workplaces. We are seeking a Customer Growth & Field Marketing Manager to join our North America Demand Generation team. This role will partner cross-functionally to accelerate customer growth, strengthen lifecycle engagement, and deliver high-impact field marketing programs. The focus is on building a scalable customer growth engine, connecting install base marketing, cross-sell and upsell campaigns, and regional activations into measurable pipeline and retention outcomes. We foster a trusting environment that empowers our team to grow, innovate, and succeed, offering ample learning opportunities for ambitious professionals in a rapidly expanding sector.

Responsibilities

• Build and execute customer growth programs that support cross-sell, upsell, retention and expansion pipeline.
• Own NAM field marketing execution, including webinars, trade shows, regional events, roundtables and post-event follow-up.
• Partner with Enterprise, Mid-Market and SMB teams to align customer and field programs to pipeline priorities.
• Develop customer advocacy programs, including case studies, testimonials, references, webinar speakers and review generation.
• Track and report on event-sourced pipeline, expansion pipeline, customer engagement and campaign ROI.

Requirements

• 4–7 years of B2B SaaS marketing experience (preferred).
• Experience in customer marketing, lifecycle marketing, field marketing, demand generation or event marketing.
• Strong project management and campaign execution skills.
• Experience working with Sales, Customer Success, Product Marketing and RevOps teams.
• Strong understanding of pipeline generation, campaign performance and marketing ROI.
• Comfortable working across Enterprise, Mid-Market and SMB segments.
• Experience with webinars, trade shows, customer campaigns and post-event nurture motions.
• HubSpot and Salesforce experience preferred.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Business or related field preferred.

Nice-to-haves

• 4–7 years of B2B SaaS marketing experience
• HubSpot and Salesforce experience
• Bachelor’s degree in Marketing, Business or related field

Benefits

• Generous Paid Time Off
• Extended Parental Leave
• Robust Health Coverage
• Accelerated Learning Paths
• Team Wellness Initiatives
• Company-wide Events
• Employee Resource Groups
• Recognition awards

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