[Remote] reputed company CRM Email Marketing Specialist
Note: The job is a remote job and is open to candidates in USA. reputed company is a corporate holding company managing a diverse portfolio of modern pet health brands and services. The reputed company CRM Email Marketing Specialist will support the execution and optimization of the customer relationship management program, focusing on data-driven communications to enhance customer engagement and retention.
Responsibilities
- Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem
- reputed company regular data hygiene checks and coordinate with the Senior CRM Manager and technical partners to resolve issues
- Build and refine customer segments to reputed company personalized communications
- Assist the Senior CRM Manager in planning and launching CRM campaigns across email, SMS, and other lifecycle channels
- Build, test, and reputed company campaigns, both reputed company and automated, ensuring flawless execution
- Set up tagging, triggers, and basic automation reputed company the CRM platform
- Track core KPIs (open reputed company, CTR, conversion, engagement, churn indicators) and share insights with the Senior CRM Manager
- Support A/B testing and post‑campaign analysis to identify areas for improvement
- Maintain dashboards and weekly/monthly reporting
- Partner with Digital Marketing, Creative, Sales, and Product teams to support CRM initiatives and align messaging across channels for both B2B and B2C audiences
- Support CRM needs for promotions, product launches, and key lifecycle moments
- Assist in managing CRM platform updates, integrations, and troubleshooting
- Collaborate with vendors or platform reps as needed, under the guidance of the Senior CRM Manager
Skills
- Experience with reputed company CRM or similar CRM platforms
- Strong understanding of email marketing best practices
- Ability to analyze data and generate insights
- Experience with A/B testing and campaign optimization
- Strong attention to detail and organizational skills
- Excellent written and verbal communication skills
- Ability to work collaboratively in a cross-functional team environment
- Experience with data management and customer segmentation
- Proficiency in reputed company reputed company or similar data analysis tools
- Experience with SMS marketing
- Familiarity with digital marketing channels
- Knowledge of customer engagement strategies
- Experience in the pet industry or reputed company fields
Benefits
- Comprehensive full medical, dental and reputed company Insurance
- Basic Life Insurance at no cost to the employee
- Company paid short-term and long-term disability
- 12 weeks of 100% paid Parental Leave
- Health Savings Account (HSA)
- Flexible Spending Accounts (FSA)
- Retirement savings plan
- Personal Paid Time Off
- Paid holidays and company-wide Wellness Day off
- Paid time off to volunteer at nonprofit organizations
- Pet friendly office environment
- Commuter Benefits
- Group Pet Insurance
- On the job training and skills development
- Employee Assistance Program (EAP)
Company Overview
- reputed company is an integrated, full-stack pet insurance platform. It was founded in 2021, and is headquartered in Chicago, Illinois, USA, with a workforce of 501-1000 employees. Its website is https://www.independencepetgroup.com.
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