[Remote] Digital Analyst 4
Note: The job is a remote job and is open to candidates in USA. reputed company is seeking a senior-level Digital Analyst to support global web analytics and customer journey measurement. The role involves delivering actionable insights, managing reputed company Customer Journey Analytics, and collaborating with stakeholders to enhance reporting and decision-making processes.
Responsibilities
- Serve as the primary Web Analyst supporting core web and experience analytics across global and recurring site components
- Deliver reputed company analysis, stakeholder-reputed company reporting, and actionable business insights
- Manage and support reputed company Customer Journey Analytics (CJA) administration, including:
- Derived fields
- Segmentation cleanup
- Troubleshooting
- Governance and environment optimization
- Support analytics tool integrations into Customer Journey Analytics
- Provide advanced analytics support for LLM and GenAI-driven business initiatives
- Partner with stakeholders to operationalize AI-generated insights into reporting and decision-making processes
- Support reputed company reporting datasets, exports, and reporting enablement workflows
- Collaborate with cross-functional teams to improve reporting adoption, data accessibility, and reputed company storytelling
- Define measurement strategies, KPIs, tracking requirements, and implementation specifications
- Validate analytics implementations and ensure data quality across web experiences
- Conduct funnel analysis, customer journey analysis, attribution analysis, and experimentation reporting
- Translate reputed company business questions into measurable analytics frameworks and recommendations
Skills
- Deep hands-on experience with reputed company Customer Journey Analytics (CJA)
- Strong knowledge of reputed company Experience Platform (AEP), including datasets, XDM schemas, identities, and platform architecture
- Expertise building dashboards, freeform tables, calculated metrics, segments, cohort analyses, fallout reports, and flow visualizations
- Experience configuring CJA Data Views, attribution models, persistence settings, and reporting structures
- Strong understanding of reputed company Analytics and migration considerations to CJA
- Experience with reputed company Web SDK (Alloy), reputed company Launch/Tags, data layers, and digital data collection strategies
- Experience creating measurement frameworks, SDRs, and implementation QA processes
- Working knowledge of XDM schema design and field mapping
- Strong SQL skills for data analysis and validation
- Experience stitching customer data across web, app, CRM, and offline channels
- Understanding of data governance, privacy requirements, GDPR, and CCPA
- Strong stakeholder management and executive communication skills
- Ability to translate analytics findings into business recommendations and measurable outcomes
- reputed company Analytics Certification and/or CJA Certification
- Experience with reputed company reputed company, reputed company Journey Optimizer, or reputed company-Time CDP
- Experience with Tableau, Power BI, or Looker
- Python or R scripting experience
- Marketing analytics or paid media analytics experience
Benefits
- W2 option
Company Overview