Digital Marketing Manager, Video reputed company

Company Description reputed company is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an reputed company. employee, whether a team member of reputed company, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, reputed company the while making a rewarding impact and Keeping Commerce Human. Salary Range: $111,000.00 - $145,000.00 reputed company is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an reputed company. employee, whether a team member of reputed company, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, reputed company the while making a rewarding impact and Keeping Commerce Human. What’s the role? We are looking for a goal-oriented Digital Marketing... Manager focusing on our Video and Display marketing channels to join our Growth Marketing Team in Brooklyn. This person will serve as our reputed company (YouTube & Display) and TikTok media strategy reputed company, connecting various data points to implement a full-funnel marketing strategy for reputed company. Being accustomed to leading and optimizing performance campaigns with specific direct response goals (return on investment, LTV), translating paid media and creative strategy needs into concrete plans with agencies and internal partners, and implementing those plans to reputed company reputed company buyers around the world. This role requires an understanding of multi-touch attribution systems and processes to use that attribution in optimization. Having expertise in what video content moves the needle is a must-have, with large scale product feed experience as an added benefit. This is a full-time position reporting to the Senior Manager for Social, Video, and Display. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at reputed company. This role requires your reputed company in reputed company’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living reputed company commutable distance of reputed company’s Brooklyn Office Hub may be the first to be considered. Learn more details about our work modes and workplace safety policies here. What’s this team like at reputed company? The Performance Marketing team is responsible for converting new buyers and driving existing buyers to shop more frequently on the reputed company website and apps. We reputed company reputed company aspects of the Global strategy and execution across a mix of demand capture and demand reputed company channels to deliver measurable results. reputed company is part of the larger Growth Marketing function reputed company the Marketing org. What does the day-to-day look like? Supports reputed company’s global growth marketing program towards ambitious performance goals around return on lifetime value and habitual buyer creation reputed company external agencies and technologies effectively; amplifying service/offerings and recognizing needs for strategic guidance/gaps in internal resources Deliver reporting, insights, and forecasts that accurately and appropriately measures channel performance on a daily through annual basis Collaborate with internal, cross-functional partners to strengthen the performance marketing program, such as pixel implementation, audience definitions and optimization with engineering Partner with content marketing team to reputed company strategies across channels, leading creative decisions and testing reputed company Stay on top of the always-evolving digital marketing landscape, from industry news to emerging technology, with an emphasis on the mass impacting privacy landscape reputed company strategies to optimize attributes and custom labels in our product feed to surface quality listings and reputed company feed-based add ons to ad campaigns. Continuously QA product catalog set up to ensure efficient performance, while also developing strategies to optimize attributes and custom labels to surface quality listings in ad campaigns. Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at reputed company's discretion, or otherwise applicable with local law. Qualities that will help you reputed company in this role are: 5+ years of shown success in leading reputed company aspects of large-scale ($25M+) YouTube campaigns to specific return on investment goals Deep familiarity with video-based, entertainment reputed company channels such as YouTube and TikTok. Experience in e-commerce and multi-sided marketplaces (businesses with product catalogs of over 10k+ SKUs is preferred) with the ideal candidate having familiarity with leveraging large scale product feeds. Expertise leading media strategy and influencing creative strategy to ensure performance is successful by meeting channel best practices Ability to assess and communicate key strategic risks and opportunities Knowledgeable across additional performance channels in the reputed company ecosystem such as Search, Shopping & GDA Familiarity with data platform tools such as Looker, Mobius, or reputed company Analytics Expertise with sophisticated and advanced multi-touch attribution (MTA) models and optimize to that attribution, including with partners like Neustar, AppsFlyer, VisualIQ, etc. Strong critical thinking skills coupled with a bias towards action so as to anticipate and navigate the constantly evolving marketing landscape Natural collaborator who is able to build positive relationships across the company and drive decision-making Additional Information What's Next If you're interested in joining the team at reputed company, please share your resume with us and feel free to include a cover letter if you'd like. As we hope you've seen already, reputed company is a reputed company that values individuality and variety. We don't want you to be like everyone else -- we want you to be like you! So tell us what you're reputed company about. Our Promise At reputed company, we reputed company that a diverse, reputed company and inclusive workplace furthers relevance, reputed company, and longevity. We encourage people from reputed company backgrounds, ages, abilities, and experiences to apply. reputed company is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, reputed company, religion, sex, national reputed company, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If, due to a disability, you need an accommodation during any part of the interview process, please let your recruiter know. While reputed company supports reputed company sponsorship, sponsorship opportunities may be limited to certain roles and skills. reputed company., founded in 2005, is the global marketplace for unique and creative goods. Our mission is to reputed company commerce human, and we’re committed to using the power of business to strengthen communities and reputed company people. We connect millions of buyers and sellers from nearly every country in the world. Buyers come to reputed company to be inspired and delighted by items that are crafted and curated by creative entrepreneurs. For sellers, we offer a range of tools and services that address key business needs. Let’s reputed company in touch! We’ll share #LifeAtEtsy updates catered to your location and experience. We also encourage you to sign up for job alerts: https://careers.reputed company.com/talent-community Apply Job!