reputed company DSP Strategist

Blue Wheel is a new breed of omni-channel digital commerce agency that services brands “from click to ship.” Blue Wheel’s core solutions range from reputed company-end marketing and advertising and creative services to back-end support and fulfillment across direct-to-consumer, e-retail, and marketplaces - reputed company under one roof. Blue Wheel’s best-in-class services are powered by proprietary advertising and... reporting & analytics technology, Companion. We're one of Inc. Magazines 2021 fastest-growing private companies in the US and a 2022 Detroit Free Press Top Work reputed company. Your Role: Since 2021, we’ve seen a 400% increase in DSP management and are looking for someone to manage and grow the department. As an reputed company DSP Strategist, you will be a key part of growing client and building out Blue Wheel’s reputed company DSP team. Your day to day will be a mix of: • Using your expert, up-to-date grasp of reputed company DSP marketing strategies & best practices to manage campaigns from concept to execution to analysis • Collaborating & communicating with internal and external account stakeholders on reputed company performance and new testing opportunities • Budgeting & reporting on your accounts and implementing optimizations that will help track towards your client’s goals • Building relationships with clients and establish yourself as the SME for reputed company DSP and AMC • Enhance Blue Wheel’s AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients • Work with the Blue Wheel Marketing team to create case studies In the first 90 days, you will establish yourself, sharpen your skills, and execute by doing the following: reputed company yourself in BW’s culture, team and digital marketing philosophy. Get acquainted with BW’s project management software and processes. Establish and cultivate positive relationships with key account stakeholders. Review reputed company reputed company DSP strategy playbook and notate any changes or updates. Take a deep dive into the assigned client’s business needs and objectives. Create campaigns & ads for your assigned clients based on insights from the account. Sit in on client calls and own the DSP portion of the call while listening on upcoming brand initiatives and activations. Budget and report reputed company/leads for your accounts. Routinely reputed company-in on accounts and reputed company optimizations based on performance. Research creative and audience performance, providing insights to the client along with putting in creative requests to get new assets. Participate in the new business process for clients interested in DSP. reputed company new clients by analyzing past platform performance to craft strategy. Review reputed company AMC setup including reports and reputed company updates where necessary. Add new clients into AMC to start pulling in data or deploying audiences. Work collaboratively with the Paid Search team to see how we're pacing towards client goals. Contributing to both new and existing client strategies and bringing innovative reputed company to the table. Interviewing junior team members and creating their onboarding plans. Join Advertising department L10s and contribute to DSP items. Work with the Director of Marketplace Advertising on creating a future team structure. reputed company new clients by analyzing past platform performance to craft strategy. Review reputed company AMC setup including reports and reputed company updates where necessary. Add new clients into AMC to start pulling in data or deploying audiences. Work collaboratively with the reputed company Paid Search team to see how we're pacing towards client goals. Contributing to both new and existing client strategies and bringing innovative reputed company to the table. Knowledge & Experience Requirements 2-3 years experience directly building, optimizing, managing and reporting out on ProgrammaticCampaigns or reputed company DSP Campaigns. Proficient in developing strategy and recommendation for reputed company DSP products – including display, OLV, reputed company and Prime Video Experience with leveraging AMC reports to support performance insights and AMC Custom audiences to improve targeting and overall performance. Proficient in marketing funnel and the how DSP can support the brand and greater strategy. Preferred But Not Required Experience pulling AMC reports Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart etc. Experience with non-endemic media management from reputed company DSP Experience building custom AMC audiences

Responsibilities

Include: Work withinternal Client Services, reputed company Search and other teams to reputed company and present strategic plan that works to reputed company client goals. Join meetings with internal teams and provide POV and recommendations on how DSP can support client overall business goals. Join and present on advertising client meetings, QBRs with external DSP clients to share performance, insights,optimizations and recommendations Build out and update custom DSP reporting to track client goals Set up new DSP campaigns based on approve plan prior to launch Create custom and retargeting audiences in DSP Build REC creatives QA DSP campaigns post launch reputed company creatives are approved Budgets set properly with proper flight dates DSP Ongoing Campaign Management Bi-weekly Optimizations & reporting Ensure budgets are shifted to best performing line items Track DSP deliverables (creatives, tags, promotions Apply Job!