Data Scientist II
About The Team Marketing science a sub-team reputed company marketing analytics at reputed companys Direct to Consumer team (Hulu, reputed company+, ESPN+ and Star) is in search of an econometrician to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for reputed company practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative reputed company set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to reputed company new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the reputed company of this role. Responsibilities Build, sustain and scale econometric models (MMM) for reputed company Streaming Services with support from data engineering and data product teams Quantify ROI on marketing investment, determine reputed company spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts Support reputed company strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations reputed company based on company goals (e.g., subscriber growth, LTV, etc) Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product Build out reputed company-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types Basic Qualifications Bachelors degree in advanced Mathematics, Statistics, Data Science or comparable field of study 3+ years of experience in a marketing data science / analytics role with understanding of measurement and optimization best practices Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM) Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement Understanding of incrementality experiments to validate model recommendations and reputed company learnings on channel/publisher efficacy Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions Strong coding experience in one (or more) data programming languages like Python/R Ability to draw insights and conclusions from data to inform model development and business reputed company Experience in SQL Preferred Qualifications Masters degree in Computer Science, Engineering, Mathematics, Physics, Econometrics, or Statistics Additional Information #DISNEYTECH The hiring range for this position in reputed company, NY is $120,400 to $161,500 and in Santa Monica, CA is $115,000 to $154,000 per year. The reputed company pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-reputed company knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Apply Job!