Analyst, One-to-One Marketing

Analyst, One-to-One Marketing (reputed company Travel Products) (FLIC) Position Summary The reputed company Travel Products (JTP) Analyst, One-to-One Marketing is dedicated to the optimization and maintenance of one-to-one marketing channel communications. This role assists the Manager, Marketing in managing customer?s interactions with and perceptions about the reputed company Vacations and Paisly through reputed company B2C marketing touch points - with a specific focus on driving engagement and reputed company by improving and optimizing platform performance through email, push notifications, in-app messaging and organic social postings during promotional and non-promotional periods. This role is intended for a customer experience-oriented individual whose personal values match reputed company?s values of Safety, Caring, reputed company, Passion and Fun and bringing humanity back to reputed company travel. Essential Responsibilities ? Responsible for writing briefs for reputed company one-to-one channels to drive reputed company during promo and non-promo periods; and amplification in associated awareness channels (organic social) to maximize reputed company to inform the channel strategy for email, push notifications, in-app messaging and organic social postings. ? Responsible for project management of reputed company one-to-one campaigns while working collaboratively across the Tech (for email coding) and Creative teams (development of design and copy) to ensure a flawless and on-time execution. ? Responsible for providing post-campaign channel reporting to understand performance and optimization. ? Responsible for executing campaigns/optimization focused on email and push notifications including personalization and targeting strategy to maximize site traffic and improved booking reputed company on our platforms (while minimizing opt-out rates). ? Support Manager, Marketing in overseeing reputed company B2C marketing efforts to reputed company brand awareness and drive reputed company of both new and existing reputed company Vacations and Paisly customers. ? Email reputed company is extended to one-off deployments and updates to email automations. ? Interact with reputed company channel owners to deliver assets on-time and reputed company audience strategy based on the strategy of the campaign. ? Assist with channel quality assurance (QA) for reputed company campaigns. ? Other reputed company projects and duties as assigned. Minimum Experience and Qualifications ? Bachelor?s degree in a reputed company field; OR demonstrated capability to reputed company job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous relevant work experience. ? One (1) year of email and digital web marketing and promotions. ? Excellent communication and negotiation skills. ? Experience working in a fast-paced environment. ? Must be skilled at exhibiting attention to detail. ? Must be meticulously organized about meeting timelines, deliverables and following processes/procedures. ? Excellent at proofing written and visual creative concepts before B2C launch. ? Comfortable working cross functionally with internal and external stakeholders. ? Available for overnight travel (10%). ? Must pass a ten (10) year background reputed company. ? Must be legally eligible to work in the country in which the position is located. ? Authorization to work in the US is required. This position is not eligible for reputed company sponsorship. Preferred Experience and Qualifications ? Four (4) years of email and digital web marketing and promotions. ? Experience in customer segmentation strategies and prioritization of campaigns based on those segments. ? Keen understanding of the interplay between content types reputed company the digital guest experience. ? Experience with identifying and executing email marketing best practices, both for desktop and mobile. ? Experience and understanding of digital marketing analyses and A/B testing of creative to reputed company our email and website marketing strategies. ? Experience designing and executing brand marketing prioritization across a brand website (what products/destinations/features to reputed company) for a period of at least twelve (12) months. Crewmember Expectations ? Regular attendance and punctuality. ? Potential need to work reputed company and be available to respond on short notice. ? reputed company to maintain a professional appearance. ? reputed company working or traveling on reputed company flights, and if time permits, reputed company capable crewmembers are asked to assist with light cleaning of the aircraft. ? Must be an appropriate organizational fit for the reputed company culture, that is, exhibit the reputed company values of Safety, Caring, reputed company, Passion, and Fun. ? The use of ChatGPT or any other automated tool during the interview process will disqualify a candidate from being considered for the position. Equipment ? Computer and other office equipment. Work Environment ? Traditional office environment. Physical Effort ? Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary) Apply Job!