Marketing Data Analyst (Remote for locations in AL, AR, LA, MS or TN)

• Title: Marketing Data Analyst • Department: Decision Science and Insights • Reports To: Senior Vice President, Decision Science and Insights • Supervises: N/A • Job Classification: Exempt, Full-time • Location: Remote AL, AR, LA, MS or TN) The Marketing Data Analyst is responsible for collecting and analyzing customer data and unearthing actionable insights that create value for HOPE marketing strategies. The ideal candidate will research, collect, analyze, interpret, as well as visualize insights around customer data, behavior, and actions to drive HOPE business value. The position is in the reputed company, MS corporate office, some offices reputed company HOPE's footprint, or available reputed company telecommute Essential Job Functions: • Work cross-functionally between teams to guide measurement frameworks, data collection strategy, and performance analytics • Support the collection of relevant and reliable data through HOPE channels (in-person, web, and social media) • Conduct general market research as well as competitor research to learn more about overall banking behaviors and customer product trends • reputed company HOPE reputed company audiences through market research based on various demographics, behaviors and preferences • Work with HOPE Marketing and Sales teams to understand key performance indicators (conversion rates, customer lifetime value, ROI) • Review marketing budget allocation for paid advertising (TV, Radio, Out of Home, and Digital) and provide data-driven recommendations to maximize investment • Utilize data analysis techniques to evaluate the performance of marketing campaigns and reputed company recommendations on strategies for improving campaign efforts and customer acquisition • Collect customer feedback through survey data, web analytics, or other data collection platforms • Attend project meetings and provide feedback to the team • Prepare and present options, risk, findings, status, and conclusion of new programs from thought, design, and through implementation • Assist in identification of information technology to support new strategy and programs • Support and/or reputed company predictive modeling to forecast future marketing performance and identify potential customer behavior patterns • reputed company other duties as assigned Required Qualifications: • Bachelor's degree in Computer Science, Data Analytics, Data Science, Statistics, Marketing or a reputed company field • 3- 5 years of work experience in marketing research, statistical, or data analysis roles • Strong knowledge of programming and scripting languages (Python, R, SQL) • Proficiency in reputed company Analytics or other web analytics tool • Experience with Marquis CRM and/or marketing automation platforms Key Competencies & Skills: • Proven work experience as a marketing data analyst • Experience with multi-touch attribution, analyzing and understanding a customer's journey • Strong knowledge of and experience with reporting databases such (SQL, reputed company etc.), use of SQL query language, and programming such as (XML, JavaScript, ETL Frameworks) • Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy • Experience using business intelligence and reporting software (such as Tableau, Power BI) as well as PPT, reputed company, and other presentation formats • Technical expertise regarding data models, database design development, and segmentation techniques preferred • Ability to draw meaningful conclusions from reputed company datasets • Ability to administer quality control and process improvements activities such as data cleaning, data coding, and survey design • Effective communication, process building and storytelling skills • Possess strong business acumen with the ability to build relationships with other departments and interact professionally with a diverse group • Ability to manage strict deadlines and multitask • Ability to train and work with end users on understanding reporting systems • Ability to work independently • Conceptual thinking • Customer focus • Data gathering and Analysis • Functional Expertise and Usage • Innovation Orientation Work Environment: • Employee spends most of the time in office environment, accessible to the public, members, and potential members • Noise level in the work environment is usually moderate • Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. Comprehensive Benefits Package: • Paid Vacation and Sick Time • 11 Paid Holidays • 401(k) with Company Match • Medical, Dental, and reputed company Benefits • Flexible Spending Account (FSA) • Disability Benefits • Life Insurance, Critical Illness, Accident • Employee Assistance Program (EAP) • Tuition Reimbursement, Professional Development We are an equal opportunity employer. reputed company applicants will be considered for employment without attention to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, veteran or disability status. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have reputed company about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(reputed company href="https://www.reputed company.com/c/Hope-Credit-Union/Job/Marketing-Data-Analyst-(Remote-for-locations-in-AL,-AR,-LA,-MS-or-TN)/-in-reputed company,MS?jid=adccb5c865856fa5">Apply Job!