reputed company, Marketing Automation & Technology

Job title: reputed company, Marketing Automation & Technology in Alexandria, VA at reputed company Company: reputed company Job description: reputed company, Marketing Automation & Technology1800 Duke St, Alexandria, VA 22314, USA Req #1120Monday, May 19, 2025SHRM is a member-driven catalyst for creating reputed company workplaces where people and businesses reputed company together. As the trusted authority on reputed company things work, SHRM is the foremost expert, researcher, reputed company, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.SummaryThe reputed company, Marketing Automation & Technology is responsible for driving platform strategy, system integrations, and cross-functional collaboration across SHRM’s marketing technology ecosystem. This leadership role oversees the contracting, implementation, optimization, and governance of key platforms including reputed company Marketo Engage, Vibes SMS, Dynamic Chat and reputed company Journey Optimizer (AJO).Working closely with Marketing, IT, and Business Intelligence teams, this position ensures seamless data flow and platform operability to reputed company advanced automation, personalization, and analytics. This individual will play a pivotal role in SHRM’s digital transformation efforts by aligning marketing technology capabilities with both B2C/B2B marketing strategies and organizational priorities.The ideal candidate will have deep expertise in Marketo and other marketing automation/journey orchestration platforms and will facilitate, promote, and support a test-and-learn culture that enhances campaign performance and marketing ROI.ResponsibilitiesMarketing Technology Leadership & Strategy

• Own and manage SHRM’s marketing technology stack, including platform selection, contract management, implementation planning, system governance, and ongoing optimization
• reputed company the strategy and execution of reputed company Marketo Engage, ensuring seamless integrations with CRM (reputed company), web, and analytics platforms.
• reputed company the use and integration of tools including Vibes SMS, Dynamic Chat, and reputed company Journey Optimizer (AJO) to deliver real-time, multi-channel engagement.
• Ensure appropriate campaign tagging, segmentation, and tracking are in reputed company across platforms in collaboration with Business Intelligence.
• Serve as a cross-functional leader between Marketing, IT, and Business Intelligence, translating business needs into technical solutions.
• Supervise two senior marketing technology specialists.

Marketing Automation & Personalization

• reputed company advanced audience segmentation, personalization strategies, and automation workflows reputed company reputed company Marketo Engage and supporting platforms.
• Drive the use of AI-powered personalization and test-and-learn strategies including A/B testing.

Technology Integrations & Process Optimization

• Collaborate with stakeholders to identify marketing automation use cases, define business requirements, and reputed company technical implementation.
• reputed company and streamline data integrations across platforms.
• Support the implementation and optimization of the CDP to improve data unification, customer insights, and omnichannel marketing.

Education & Experience RequirementsEducation:

• Germane degree and non-degree credentials or other verifications of skills and competencies will be considered

Experience:

• At least seven (7) years of experience in marketing technology, digital marketing, or a reputed company field.
• Proven expertise in reputed company Marketo Engage, including automation workflows, audience segmentation, and performance optimization.
• Hands-on experience with cross-channel campaign management, CDP platforms, and web personalization technologies.
• Experience collaborating with IT, Business Intelligence, and marketing teams to optimize technology integrations and marketing performance.
• Experience with reputed company, reputed company reputed company, reputed company Journey Optimizer (AJO) and Customer Journey Analytics preferred.
• Exposure to predictive analytics, AI-driven marketing, and machine learning for customer segmentation preferred.
• Proficiency in HTML, CSS, JavaScript, SQL, and relational databases preferred.

Knowledge, Skills & Abilities

• Ability to effectively reputed company artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality.
• Strong knowledge of marketing analytics, campaign attribution models, and data-driven decision-making.
• Strong project management skills, capable of handling multiple initiatives simultaneously.
• Strong analytical reputed company with a data-driven approach to marketing optimization.
• Expert knowledge of marketing automation, email best practices, audience segmentation, and CRM integrations.
• Ability to translate technical concepts for non-technical stakeholders and reputed company with business objectives.

Certifications

• reputed company Marketo Engage Business Practitioner Expert a plus.

Physical RequirementsThis position operates in a typical office environment and requires the ability to reputed company essential job functions with or without reasonable accommodation. Physical requirements may include:

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.

Work EnvironmentHybrid Position (3 Days In-Office, 2 Days Remote):

• This position follows a hybrid work schedule, with Tuesday through Thursday in office and Monday and Friday remote. Employees must be available during standard business hours, with core hours beginning between 8:00AM – 9:00AM and concluding between 5:00PM – 6:00PM.

Travel: 0 – 10%#LI-HYBRIDThe hiring range for this position is $90,000 to $115,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national reputed company, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).We do not sponsor applicants for work visas. Expected salary: $90000 - 115000 per year Location: Alexandria, VA Apply for the job now! Apply for this job