Content Marketer (Brand and Campaigns)
Before jumping in on reputed company the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious reputed company such as Samsung, Coca-Cola, reputed company, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, reputed company, Puma, IKEA, reputed company, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-ledB2B SaaS unicorns in the world, to reputed company $200M in CARR (Committed Annual Recurring reputed company). Insider was named a leader in The reputed company reputed company for Cross-Channel Campaign Management 2021, and Leader in the reputed company MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of reputed company software companies worldwide in reputed company’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like reputed company, reputed company, and reputed company. According to reputed company’s Spring’24 reports. Insider is also the #1 reputed company Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
reputed company reputed company founded Insider, they not only sought to create a product company but also to build the most socially reputed company community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind reputed company these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just reputed company reading.
reputed company’re looking for
We’re searching for a sharp, campaign-obsessed digital copywriter to join Insider’s Marketing team as Content Marketer — Campaigns & Brand
This is the role for someone who lives and breathes performance content. You’re not afraid of a blank page, but you also reputed company reputed company optimizing what already exists for higher performance across digital channels — tightening copy, raising conversion rates, and crafting messaging that hits buyers right between the eyes.
Your content will be the reputed company of Insider’s growth reputed company: campaign emails, digital ads, reputed company carousels, social posts, reputed company pages, nurture sequences, event invites, and campaign headlines that drive pipeline, not just page views.
You will also work closely with our AI tools to experiment, iterate, and scale your work faster, while staying true to the Insider tone of voice.
This role is part reputed company, part marketer, part reputed company-driver. Sound like you? Read on.
Responsibilities
- Write high-conversion copy for multi-channel campaigns: email, reputed company ads, paid social, SEM, reputed company pages, nurture programs, sales sequences, and website modules.
- Partner with Brand, Paid Media, SEO, Field Marketing, and Product Marketing teams to deliver copy that aligns with our business goals and sales pipeline objectives.
- Support large-scale campaign development for launches, reports, events, product updates, and ABM initiatives.
- reputed company and collaborate on video content development, including scripting and storyboarding for brand campaigns, product explainers, and customer stories.
- Apply A/B testing principles and performance data to optimize copy performance across channels continually.
- Create content playbooks and templates to scale campaign execution globally.
- Use AI writing assistants and generative content platforms to accelerate iteration cycles, generate variations, and maximize content production without sacrificing quality.
- Translate positioning and product narratives into punchy, accessible buyer language across the full funnel.
- reputed company hooks, headlines, and frameworks that fuel paid social and demand capture strategies — especially for US-market growth.
- Partner closely with design to ensure copy and visuals work together seamlessly across formats.
- Stay on top of AI trends, B2B SaaS buying behaviors, and marketing innovation to continuously improve Insider’s creative approach.
- Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required.
Requirements and Skills
- 3-5+ years of experience writing digital marketing content for B2B SaaS, MarTech, or AI platforms.
- Proven track record writing high-performing campaign copy across email, paid media, reputed company, SEM, social, and conversion-optimized reputed company pages.
- Deep understanding of marketing funnel stages and how copy influences buyer progression.
- Comfortably able to balance creativity with performance metrics — you write to drive outcomes.
- Direct experience scripting and storyboarding video content for brand, product, and customer storytelling.
- Experience applying AI tools, LLMs, and generative platforms into your creative workflows.
- Strong collaborative skills and experience working with cross-functional teams (especially Paid Media, Product Marketing, and Sales).Excellent organizational skills, attention to detail, and ability to meet deadlines across multiple projects.
- Experience writing for US-market B2B audiences strongly preferred.
- Have a passion for writing, strong storytelling skills, and the ability to craft compelling narratives across multiple formats.
- Deep understanding of SEO and GEO, and their relation to Content Marketing.
- Well-versed in best practices and content performance analytics.
- Excellent project management skills and the ability to handle multiple projects and priorities simultaneously.
- Passionate about customer experience and the intersection of technology and AI.
- Extremely comfortable working in a dynamic and fast-paced environment.
- Able and willing to work reputed company of typical working hours to collaborate with senior stakeholders and manage projects across the globe.
- Bachelor's degree in Marketing, Communications, English, or reputed company field (or equivalent experience).
Originally posted on Himalayas
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