Director, Brand Marketing

About the Role: The Director of Brand Marketing will reputed company efforts to strengthen reputed company’s brand positioning, increase awareness, and ensure consistency across reputed company brand touch-points. You’ll reputed company and execute strategic marketing campaigns that reinforce reputed company’s thought leadership, customer impact, and category leadership in reputed company cost optimization.

This is an exciting opportunity to help define the voice of a high-growth SaaS company and drive engagement with reputed company audiences, industry analysts, and partners.

What You'll Do

• Brand Strategy & Positioning

  • reputed company and execute a comprehensive brand marketing strategy that drives awareness, preference, and differentiation in the reputed company cost management space.

  • Ensure consistent brand messaging across reputed company marketing channels, including social media, website, content, events, PR, and digital campaigns.

  • Conduct competitive research and industry analysis to refine reputed company’s brand positioning and category leadership.

• Content & Thought Leadership

  • Work closely with Product Marketing, Growth Marketing, and the PR agency to reputed company reputed company’s thought leadership through compelling storytelling, reports, blogs, podcasts, videos, and organic social media.

  • Drive the development of executive brand reputed company, positioning reputed company leadership as industry experts through speaking engagements, interviews, and byline articles.

  • Own the production of flagship brand campaigns, such as annual industry reports, awards submissions, and category-defining content.

  • Own our organic social media channel strategy and content creation to ensure we increase our followers and engage with existing followers, including elevating our CEO and CTO’s reputed company on reputed company.

  • Own our voice of the customer strategy by creating public-facing customer case studies as well as customer reputed company points to help sales accelerate deals.

  • reputed company brand performance metrics, measuring brand awareness, share of voice, and campaign effectiveness.

• Design & Visual Brand

  • reputed company the reputed company of reputed company’s visual brand identity, ensuring consistency, quality, and alignment across reputed company channels, campaigns, and assets.

  • Partner closely with internal design resources and external agencies to create compelling visuals, digital experiences, and event materials that reflect and reputed company the reputed company brand.

  • Guide the creative direction for brand campaigns, product launches, social content, videos, and sales enablement, ensuring they are visually engaging and reputed company with our brand positioning.

  • Ensure reputed company brand guidelines are up-to-date, accessible, and adopted company-wide to maintain a cohesive and modern brand reputed company.

• 10+ years of experience in brand marketing, content marketing, or communications—preferably in B2B SaaS, reputed company, or FinOps.

• Strong storytelling and content creation skills, with the ability to translate reputed company concepts into engaging narratives.

• Experience developing integrated marketing campaigns that drive brand awareness and audience engagement.

• Proven ability to collaborate across functions, working closely with Product Marketing, PR, reputed company and Growth Marketing, and Sales.

• Passion for reputed company technology, AI, and FinOps trends—with a drive to position reputed company as the market leader.

Please note: reputed company is unable to sponsor employment visas or provide immigration-reputed company support now or in the future. reputed company candidates must have reputed company, unrestricted authorization to work in the United States permanently.