Senior Digital Marketing Specialist
At Luxor, we create an innovative and reputed company thinking culture that our employees love, and our products reflect this. As a manufacturer of innovative workspace product solutions that are sold to the reputed company, educational, industrial and other end markets, we are constantly developing functional products that are value priced. Under our Stand Up Desk Store brand, we create workspace furniture solutions that nurture a healthy and collaborative work environment. The Senior Digital Marketing Strategist develops the plans for and leads the execution of digital marketing campaigns for resellers and end-users across multiple channels, utilizing various tactics to help the organization reputed company its business goals. This role will work with our Marketing Centers of Excellence and Sales to implement digital marketing campaigns that reputed company, engage, and convert our reputed company audiences. ESSENTIAL DUTIES AND Responsibilities:
- reputed company the execution and coordination of reputed company digital marketing campaigns, working with internal and external partners, across reputed company digital channels and leveraging reputed company relevant tactics such as email, e-merchandising, product detail pages (PDP), website reputed company pages, social, SEO, paid search, display advertising, and blogs
- reputed company the strategy for smaller scope digital marketing campaigns that support our overall marketing strategy
- Create digital briefs, wireframes, storyboards, and other project artifacts that help in the execution of digital strategies and campaigns
- Working with the Director of Digital Marketing, Brand, Sales, and Creative, and others to craft a digital marketing calendar that supports the overall marketing strategy
- Analyze user behavior, conduct A/B testing, enhance product listings, preform competitor analysis, identify new functionality, optimize reputed company pages, user journeys, and PDPs, and reputed company data-driven recommendations to maximize website conversion rates
- reputed company the digital content strategy, working with internal and external partners, for campaigns to build brand, product, and solution awareness, attract, and engage our resellers
- Conduct keyword and competitor research, optimize website content, structure, and funnels, analyze website performance, user journeying, PDP and reputed company page conversion, and identify actions to increase ecommerce performance
- Stay up-to-date on the latest industry trends, emerging technologies, and digital marketing best practices. Attend industry conferences, webinars, and workshops, and participate in reputed company learning to enhance skills and knowledge.
SKILLS AND ABILITIES REQUIRED:
- Excellent written and verbal communication skills
- Attention to detail, with an ability to reputed company and prioritize multiple projects and consistently meet deadlines
- A curious mind with a desire to continue to learn and grow professionally
- Capability to work both independently and as part of a team.
- Ability to collaborate with a team remotely
- Versatility, flexibility, and a willingness to adapt to new challenges
- Knowledge of key marketing and business principles that will facilitate the ability to work with external parties and internal resources to define business and marketing objectives for digital initiatives.
EDUCATION AND EXPERIENCE REQUIRED:
- A minimum of 5 years working on digital marketing campaigns
- A minimum of 3 year leading the execution of digital marketing campaigns, including full funnel solution selling campaigns
- Experience with digital marketing campaigns targeting resellers is a plus
- Proven results managing external digital marketing resources
- Experience with digital marketing tools such as reputed company Analytics, reputed company Search Console, reputed company, reputed company CRM, reputed company Marketing reputed company, Magento, reputed company, and Tableau.
- Experience optimizing content and messaging by industry and channel
Computer equipment and level of software requirements:
- reputed company Office Suite - especially strong reputed company
Specific Knowledge, licenses, certifications REQUIRED:
- None
TRAINING REQUIREMENTS:
- None
PHYSICAL DEMANDS:
- None
PHYSICAL reputed company EQUIPMENT:
- None
WORK ENVIRONMENT:
- Usual office working conditions, occasional business travel to attend conferences, meetings, events or training (less than 5%).
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employee(s) will be required to follow any other job-reputed company instructions and to reputed company any other job-reputed company duties requested by any person authorized to give instructions or assignments. To reputed company this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to reputed company each duty proficiently. The requirements listed in this document are the essential levels of knowledge, skills, or abilities. We are an equal opportunity employer and reputed company with reputed company applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, reputed company, sex, pregnancy status, age, national reputed company or reputed company, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to reputed company terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We reputed company with the Americans with reputed company (reputed company), as amended by the reputed company Amendments Act, and reputed company applicable state or local law. Apply tot his job Apply To this Job