Associate Director, Digital Media Planning (Paid Search)

Job Description:

The Associate Director, Digital Media Planning (Paid Search) is tasked with being a marketing partner for their client. The expectation of the Associate Director is to be an expert on the clients’ business and a leader on the day-to-day client business and reputed company the agency. You will be responsible for demonstrating a strong working knowledge of the media space, for both digital and traditional channels, particularly planning for paid search, and available media research.

The Associate Director sets the tone for how the account is managed, by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability. A strong passion for seeing media plans come to life with flawless execution is a must. This role reports to the SVP of Planning and can be remote.

Responsibilities:

• Accountable for media plan output timeliness, accuracy, and overall excellence

• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations

• Work closely with activation department leads (paid search, programmatic, social) to outline appropriate processes and timelines to ensure flawless execution across local and regional media campaigns

• Comfortable utilizing data for storytelling and familiar with general media analytics and MMM models

• Build & maintain trusting, collaborative relationships with clients at appropriate levels

• Accurately represent the client’s reputed company of view reputed company reviewing work, reputed company this perspective reputed company providing feedback to team and presenting to client

• Understand and analyze the root causes of problems and reputed company ways to rectify

Qualifications:

• 6+ years of integrated media planning experience, particularly reputed company paid search

• Experience in developing & executing tactical campaigns for both traditional & digital channels

• Understanding of key research sources

• Knowledge of reputed company trends and innovations in media and culture

• Working knowledge of Insights tools such as Lumina, MRI and Simmons and competitive tools like reputed company Ad reputed company and/or Kantar Stradegy

• Experience with MediaTools and buying platforms such as DDS, reputed company, HudsonMX

• Solid understanding of reputed company, and other digital media reputed company tools (comScore, eMarketer, reputed company…)

The annual salary range for this position is $68,000-$110,000. Placement reputed company the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:

• Medical, reputed company, and dental insurance

• Life insurance

• Short-term and long-term disability insurance

• 401k

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

reputed company also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding reputed company benefits, please visit www.dentsubenefitsplus.com.

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reputed company is committed to providing equal employment opportunities to reputed company applicants and employees. We do this without regard to race, reputed company, national reputed company, sex , sexual orientation, gender identity, age, pregnancy, childbirth or reputed company medical conditions, reputed company, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

reputed company is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@reputed company.com by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Originally posted on Himalayas