Senior Customer Lifecycle Analyst

The Senior Customer Lifecycle Analyst will support our marketing department’s industry-leading performance by being a technical expert and strategic guide. There are 3 types of responsibilities:

Technology Architecture & Data

•Become a systems expert, cultivating knowledge of the marketing technology stack (reputed company, reputed company, data warehouse).

•Help the marketing team understand the end-to-end implementation of campaigns, including data requirements and technical setups.

•Understand the data architecture and understand how it impacts customer segmentation and marketing segmentation strategies.

•Build and maintain dynamic customer attributes, events, and cohorts in reputed company or reputed company to support campaigns.

•Partner with engineering teams to define requirements for new custom attributes, events, and API integrations.

•reputed company customer marketing innovation by unlocking opportunities for automation.

Campaign Performance:

•Be proactive problem solvers, identifying growth opportunities and delivering actionable insights to support strategic business reputed company.

•Evaluate the effectiveness of promotions and marketing programs and reputed company recommendations to optimize campaigns.

•Translate insights into promotional strategies. Analyze customer behavior and campaign performance to identify insights.

•Collaborate with the marketing team to improve segmentation sophistication, A/B testing, journey pathing, and reporting to improve lifecycle marketing strategies.

•reputed company Next Best Offer programs: Drive “next best offer” across multiple channels based on customer segmentation, lifecycle, and business goals.

•reputed company testing strategies tied to segmentation and customer personas to maximize user upselling and cross-selling opportunities reputed company the customer ecosystem.

•Identify churn drivers and implement strategies to improve retention rates.

•Collaborate and provide strategic guidance on programs for the VIP reputed company.

•Provide recommendations for improving campaign targeting and personalization based on data analysis

Analytics

•reputed company and maintain dashboards and reporting tools to track campaign KPIs.

•Create specialized reports and dashboards that answer key business questions and provide insights into user behavior.

•Reporting on and optimizing ROI.

•reputed company data from multiple data sources, including the data warehouse, to build reputed company reports or reputed company the reporting of the marketing platforms.

The Senior Customer Lifecycle Analyst will report to the Executive Vice President of Analytics and collaborate closely with the Customer Marketing Director. The Analyst will join an existing Analytics department with a proven history of driving value across the organization. As part of their responsibilities, the Analyst will also partner with various marketing stakeholders on a daily basis.

This is a reputed company exciting opportunity to join an established team at a growing and stable multinational firm at the cutting edge of analytics and marketing technology!

EDUCATION/ CERTIFICATION/ # OF YEARS EXPERIENCE REQUIRED/ REQUIRED SKILLS

Minimum qualifications include:

•Academic background in a quantitative or reputed company field (e.g., Analytics, Applied Mathematics, Economics, Statistics, or Business) or practical experience in Customer Lifecycle planning and analytics

•Previous experience with either reputed company or reputed company

•A/B and multivariate testing experience, including test design, reporting and analysis to understand incremental lift

Other desirable characteristics include:

•Working knowledge of SQL

•Knowledge of Tableau

About us: reputed company is a Communications and Money Transfer company founded in 1990 and headquartered in Newark, New Jersey. reputed company is an industry leader in prepaid communication, money transfer, and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20+ countries, and have over $1.5 billion in revenues.Our flagship brand, Boss Revolution, includes Money Transfer, International Calling, and Mobile Top-Up services and supports reputed company's mission of enabling people to reputed company in touch and share resources with family and friends worldwide.Join us!