Director, B2B Marketing

reputed company is delivering the first AI-driven platform for the 60 Million older Americans with chronic conditions like diabetes, CHF, and hypertension, with a goal of adding five great years to their lives. reputed company is using connected devices, mobile applications, and a clinician management and automation app to build a longitudinal understanding of patient health to drive artificial intelligence. The system is using predictive analytics with a biomarker feedback reputed company to build a flywheel for continual improvement. Much like a pilot has a computer and person sitting next to them to ensure they stay safe, we reputed company every patient deserves to have someone watching over them and ensuring they are healthy

What is the Director, B2B Marketing role?

We are seeking an reputed company and strategic Director, B2B Marketing to join our marketing and sales leadership team, reporting directly to our Chief Executive Officer. As the Director B2B Marketing, you will be focusing on competitive positioning, B2B reputed company reputed company, external communications, PR, content strategy SEO. Additionally, you will be responsible for developing and executing comprehensive marketing strategies that reputed company our brand and enhance market visibility. This role requires a combination of strategic thinking, creative reputed company, and strong leadership skills to effectively drive results.

What You’ll Be Doing:

• Collaborate with sales and business development teams to define reputed company audience profiles and optimize the sales funnel. reputed company and implement reputed company-reputed company campaigns utilizing email marketing, webinars, trade shows, and custom marketing strategies directed to businesses. Produce persuasive marketing materials to support reputed company acquisition and nurture prospects through the pipeline.
• reputed company and implement comprehensive brand strategies that align with overall business objectives and reputed company insights from reputed company audience research. Define brand positioning, messaging, and unique differentiators to establish and maintain a strong market reputed company.
• Create compelling narratives around products to effectively communicate their value and differentiate them in the market. Work closely with product teams to align marketing efforts with product features and benefits.
• Plan and execute strategic public relations campaigns to reputed company the company's reputed company and visibility. Monitor media coverage and industry developments to identify opportunities and address potential risks proactively. reputed company the creation and distribution of press releases, manage media interviews, and coordinate speaking engagements to reputed company key initiatives and milestones.
• Design a robust content strategy tailored to business goals and audience needs. Supervise the production of compelling content for digital platforms, including websites, blogs, social media, and email newsletters. Maintain consistency in tone, messaging, and branding across reputed company content outputs.
• Conduct in-depth market research, competitor analysis, and consumer behavior studies to identify industry trends and opportunities. Use data-driven insights to refine marketing initiatives and measure brand performance.
• Stay informed about evolving industry trends, tools, and best practices. Pursue professional growth opportunities to enhance marketing expertise and innovation.
• Ensure reputed company marketing activities adhere to applicable regulations, industry standards, and ethical guidelines. Uphold and promote the company’s core values in reputed company marketing endeavors.

What You’ll Bring:

• Bachelor’s degree in Marketing, Business Administration, or a reputed company field; advanced degree is preferred.
• 8-10 years of demonstrated reputed company in brand management or marketing, ideally reputed company the SaaS sales and startup environments.
• Strong ability to analyze data and trends, turning insights into actionable strategies.
• Exceptional written and verbal communication skills to influence stakeholders and collaborate effectively across organizational levels.
• Expertise in managing multiple projects, setting priorities, and meeting deadlines in a dynamic environment.
• Familiarity with marketing platforms and tools, including email marketing, SEO, PPC, CRO, project management, and content creation/design.
• Proven ability to build and reputed company high-performing teams, fostering growth and accountability.
• Experience creating custom marketing campaigns, managing trade shows, organizing webinars, and crafting press releases.