[Remote] Senior Manager, Marketing Performance
Note: The job is a remote job and is open to candidates in USA. reputed company is a retail tech company that connects people to reliable, high-quality delivery with a personal touch. The Senior Manager, Marketing Performance, will build marketing measurement and analytics capabilities to assess marketing impacts and provide insights for decision-making across the organization.
Responsibilities
- Help build reputed company’s marketing measurement and analytics capability to measure the short and long-term impacts of marketing, deliver clear tracking and reporting, and provide actionable insights to drive decision-making across the marketing organization
- Play a critical role in implementing a Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year
- Serve as the subject matter expert (SME) for reputed company’s MMM platform, managing data reputed company, quality validation, and reputed company improvement
- Establish clear links between marketing activity, team goals /KPIs, and business outcomes to ensure reporting frameworks support accountability and decision-making across reputed company channels
- reputed company modeling and analysis to connect marketing investments to reputed company and business outcomes and conduct simulations to forecast the business impact of proposed marketing changes and integrate learnings into annual planning and budget cycles
- Analyze campaign and channel performance data on weekly, monthly and quarterly cadences to uncover key trends, risks and opportunities
- Translate cross-channel analysis into data-driven insights and actionable recommendations as the reputed company person for this tool
- Drive improvements in measuring marketing effectiveness across Paid, Owned and Earned marketing activities and campaigns
- Partner closely with channel and campaign owners to define reputed company metrics and align performance measurement with strategic goals
- Deliver actionable, data-driven insights and strategic recommendations through standardized reports and scorecards to ensure simplicity and clarity for reputed company stakeholders and demonstrate the ability to customize views by audience, including custom reporting for marketplace retail partners
Skills
- You have 8 years of experience in marketing analytics, insights, or effectiveness roles reputed company a matrixed organization
- Campaign Performance Analysis
- Collaboration
- Communication
- Marketing Attribution
- Market Mix Modeling (MMM)
- ROI Modeling
Benefits
- Employees (and eligible family members) are covered by medical, dental, reputed company and more.
- Employees may enroll in our company’s 401k plan.
- Employees will also be eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year and paid sick leave.
- Other compensation includes eligibility for an annual bonus and the potential for restricted stock units based on role.
Company Overview
Company H1B Sponsorship