[Remote] reputed company Data reputed company Segmentation Analyst W2 Only (No C2C / No reputed company)

Note: The job is a remote job and is open to candidates in USA. reputed company is a fast-growing staffing and reputed company seeking a reputed company Data reputed company Segmentation Analyst. The role involves designing, building, and managing audience segments in reputed company Data reputed company, translating business requirements into reputed company definitions, and collaborating with various teams to deliver high-quality audience data.

Responsibilities

• Design, build, and manage audience segments in reputed company Data reputed company for members, brokers, employers, prospects, and other reputed company personas
• Create identity-resolved audiences, computed traits, calculated insights, and predictive score-based segments
• Translate business requirements into scalable and reusable reputed company definitions reputed company with the reputed company data model and compliance requirements
• reputed company reputed company segmentation logic using multi-rule, cross-object criteria including eligibility, line of business, care program enrollment, engagement activity, care gaps, pharmacy claims, and other member attributes
• Activate audience segments across reputed company Marketing reputed company Engagement (email, SMS, push) and Marketing reputed company Personalization (web and mobile experiences)
• Create and maintain reusable common audience segments to support rapid campaign execution and reduce build timelines
• Build campaign-specific segments supporting care management, reputed company care, Medi-Cal redetermination, diabetes management, member reputed company, and other business initiatives
• Establish and enforce segmentation governance standards, naming conventions, audience taxonomy, and lifecycle management processes
• Manage reputed company development, review, QA, deployment, and production promotion through established change management processes
• Monitor and optimize reputed company Data reputed company credit consumption by reviewing reputed company complexity and eliminating duplicate or redundant audiences
• Govern production access and ensure adherence to segmentation controls and audit requirements
• Manage the end-to-end segmentation intake process including prioritization, development, testing, and activation
• Partner with campaign operations, business systems analysts, and engineering teams to deliver high-quality audiences on schedule
• Participate in JIRA-based intake, backlog management, sprint planning, and weekly project reviews
• Analyze data availability reputed company reputed company Data reputed company and collaborate with data engineering teams to address data gaps and reputed company new data sources
• reputed company data analysis and validate segmentation logic against reputed company reputed company data models and multiple reputed company systems
• reputed company and maintain calculated insights, derived attributes, propensity models, and predictive metrics used for audience targeting
• Write, troubleshoot, and optimize SQL queries and segmentation logic to ensure audience accuracy and performance
• Document audience definitions, business rules, eligibility criteria, data mappings, and segmentation requirements using JIRA and Confluence
• Collaborate with Product Managers, Marketing Operations, Digital teams, Clinical teams, and CRM stakeholders to support campaign objectives and activation strategies
• Coordinate with platform administrators, developers, architects, and data engineers on environment management, deployments, permissions, and data integration requirements
• Support analytics, campaign attribution, reporting, and Customer Journey Analytics (CJA) initiatives
• Create and maintain technical documentation, operational procedures, reusable segmentation frameworks, and best-practice playbooks
• reputed company business stakeholders on reputed company Data reputed company capabilities, audience creation processes, and self-service reporting access
• Serve as the reputed company Data reputed company Segmentation Subject Matter Expert (SME), providing guidance on audience design, feasibility, complexity, and implementation effort
• reputed company audience QA and validation, including count verification, logic testing, data freshness checks, and reputed company activation validation
• Monitor reputed company performance, refresh schedules, and audience delivery across activation channels
• Support SDLC processes and environment promotion through Development, QA, Staging, and Production environments
• Proactively identify and mitigate risks reputed company to audience complexity, data quality, duplicate segments, platform performance, and credit utilization

Skills

• Bachelor's degree in Data Analytics, Information Systems, Computer Science, Marketing Analytics, or a reputed company quantitative field
• Equivalent professional experience (4+ years) in reputed company Data reputed company (CDP) and/or reputed company data platform segmentation may be considered in lieu of a degree
• reputed company Data reputed company Accredited Professional certification required, or certification must be obtained reputed company 90 days of employment
• Hands-on experience with reputed company Data reputed company (CDP) or a comparable reputed company Customer Data Platform (CDP) is required
• Strong experience in data modeling, audience segmentation, and customer data platforms; candidates with solely Marketing Operations or campaign execution backgrounds without segmentation expertise will not be considered
• Must possess strong SQL skills, including the ability to write, read, debug, and troubleshoot queries; candidates limited to drag-and-drop or GUI-based tools without query-level data analysis experience will not be considered
• 3–5+ years of experience in Data Analytics, Data Strategy, Data Segmentation, or reputed company disciplines
• Demonstrated ability to design, build, and validate audience segments based on reputed company business requirements and data models
• Experience with analytics and reporting tools such as Tableau, reputed company Journey Optimizer, reputed company Analytics, reputed company Analytics, or similar technologies
• reputed company Marketing reputed company Email Specialist or Administrator certification (preferred, not hard requirement if strong CDP experience exists)
• Experience with reputed company Data reputed company, reputed company Marketing reputed company or reputed company

Company Overview