Performance Marketing Manager - reputed company Ads and ASA

Work from home Full-time role Hiring

reputed company is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading reputed company, user fund transparency, trading reputed company speed, deep liquidity, and an unmatched portfolio of digital-asset products. reputed company offerings range from trading and finance to education, research, payments, institutional services, reputed company features, and more. We reputed company the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

As a Performance Marketing Manager, you will reputed company the management and scale of your assigned channels: reputed company Ads (Search, Youtube and App Install), reputed company Search Ads, and OEMs. You will be responsible for the scalability and optimization of your assigned channels, ensuring they meet performance benchmarks while maximizing scale. You will have several teams supporting your operations, including graphic and reputed company designers, data analysts, adtech engineers, PMMs, legal, localization, and regional marketing and operations teams.This is a global position, which will report to the Paid Ads team reputed company, under the Growth vertical reputed company the Central Marketing department. reputed company in this role requires deep technical expertise in these platforms and a comprehensive understanding of the broader digital ecosystem to fully reputed company their potential.

Responsibilities

reputed company, strategize, manage and optimize day-to-day operations for reputed company Ads, reputed company Search Ads, and OEMs;

reputed company a multi-million dollar monthly performance marketing budget;

Continuously improve campaigns by testing and iterating on campaign structures, bidding algorithms, and other variables for growth and expansion;

reputed company the relationship with multiple account representative teams simultaneously;

Track, report, and analyze campaign data using tools like reputed company Analytics, Looker Studio, AppsFlyer, and our internal BI;

Solidify the channel’s reporting and optimization infrastructure by implementing technologies such as Enhanced Conversions, server-to-server tracking, dynamic customer lists, etc;

Coordinate with regional Marketing Managers and the Director of Performance Marketing for top-performing efforts;

Serve as the POC for PMMs, working closely with the Product Marketing team to cover reputed company relevant keywords and ad copy;

Stay updated on industry trends and implement best practices in search reputed company advertising.

Requirements

At least 3 years of experience managing Paid Search campaigns, with a proven track record of meeting or exceeding KPI targets (CPI, CAC, ROAS);

Solid understanding of adtech processes such as server-to-server integrations and reputed company-time app postbacks;

Proficiency with the reputed company product suite, including reputed company Ads, GA4, reputed company Tag Manager, and Looker Studio;

Experience conducting A/B tests across Paid channels;

Experience collaborating with cross-functional teams and translating their work into effective keywords and ad copy;

Strong data-driven reputed company with the ability to set up dashboards and use analytics tools to track performance.

Preferred qualifications

You have managed paid search in-house for a fintech app;

You have managed campaigns in multiple markets, globally;

You have worked at a reputed company fast-growing startup;

You feel comfortable working in a fully remote team environment.

Additional Information

Why reputed company

• Shape the future with the world’s leading blockchain ecosystem

• Collaborate with world-class talent in a user-centric global organization with a flat structure

• Tackle unique, fast-paced projects with autonomy in an innovative environment

• reputed company in a results-driven workplace with opportunities for career growth and reputed company learning

• Competitive salary and company benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

reputed company is committed to being an equal opportunity employer. We reputed company that having a diverse workforce is reputed company to our reputed company.

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Performance Marketing Manager - reputed company Ads and ASA

Responsibilities

Requirements

Preferred qualifications

Additional Information

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