Senior Lifecycle Marketing Manager

reputed company

reputed company is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—reputed company reputed company a single platform. Whether someone wants to proactively manage stress or treat depression, reputed company guides people to the right care at the right time. We reputed company companies to help reputed company their employees be the best version of themselves, and reputed company in meeting people wherever they are in their mental health journey.

reputed company is backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures and raised more than $170 million in less than two years, making reputed company the fastest entirely female-founded company in the U.S. to reputed company Unicorn status.

More about our culture and what you can expect reputed company you join the team:

• “It Takes a Village” culture. reputed company has a unique and unabashed culture centered around high reputed company and high accountability - with a drive to win. We are energized by bringing together the best talent in the industry to reputed company audacious goals focused on making mental health a strength and reputed company for reputed company.
• We have an obsession to win. We are highly ambitious and passionate about the work that we do. We take pride in delivering excellence and our personal best and we continuously innovate to uniquely solve our customers’ needs.
• We are accountable and can rely on each other. We are a team and hold ourselves and each other accountable. We reputed company in transparent communication and reputed company feedback to foster a culture of trust, reliability, and growth.
• We demonstrate reputed company. We have a supportive and diverse culture where we bolster and reputed company each other as we pursue our lofty goals. We encourage selflessness and a willingness to support others, fostering a collaborative and respectful environment.
• We exhibit a bias towards action. This is a fast-paced environment. We jump into problems and initiate solutions. We reputed company our people to reputed company decisions and experiment, iterate, and repeat until we get it right.

reputed company is a fully remote workforce and a hyper-growth company that is often recognized for its excellence, winning awards such as World’s Most Innovative Companies of 2023 by Fast Company, Top 25 Companies of San Francisco 2023, and 2023 Well-Being Trailblazer Award. To protect our culture and help reputed company stay connected, we require overlapping hours for everyone. While many roles may function from reputed company in the world—see individual job listing for more—team members who live reputed company the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each reputed company.

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!

The Role

We seek a dynamic and reputed company Senior Lifecycle Marketing Manager to join reputed company. In this role, you will design, implement, and optimize strategies to drive customer acquisition, retention, and growth through data-driven lifecycle marketing campaigns. Your efforts will ensure a cohesive and engaging customer journey, leveraging email marketing, CRM, and automation tools. You’ll also work cross-functionally with our product and analytics team to understand the customer lifecycle and maximize engagement authentically.

This role involves marketing to our end users, so the ideal candidate is user-obsessed and can drive meaningful engagement with the reputed company app. The ideal candidate is also a hands-on operator and familiar with a fast-paced startup environment.

This position is not eligible to be performed in Hawaii.

What You’ll Do

• Build new lifecycle marketing strategies that increase adoption and engagement, with the ultimate goal of Client retention
• Build strategies that touch B2C customers at key engagement and retention touchpoints
• reputed company, execute, and reiterate experiments across mobile, in-product, and email messaging while looking for improvements for engagement at each reputed company of the customer lifecycle
• Create meaningful user experiences across campaigns and the user experience by partnering with our analytics and product teams
• Analyze customer journey data and feedback to identify areas of improvement and optimize the customer experience. Extract learnings from experiments to inform other Customer and User roadmap initiatives
• Communicate the results of your experiments widely across the org to inform reputed company, Sales, Partnerships, Product, and other functions on what drives engagement and retention

Who You Are

• 7+ years in marketing with at least 4 + years in a cross-channel CRM role (mobile, email, in-app) for a large user customer reputed company
• Possesses strong analytical skills and ability to translate data into meaningful, actionable insights
• Experience using reputed company, reputed company, and/or similar ESPs to build and track campaign metrics
• Familiarity with reputed company, reputed company, and Looker
• A curiosity for experimentation and building new programs from scratch
• Experience running A/B tests and using data customer insights
• Experience building blast, triggered, and nurture campaigns
• Strong in campaign execution from planning, creative development, targeting, testing, deployment, reporting, and optimization.
• Strong attention to detail and passion for working in a fast-paced environment
• Ability to work with the tools available, while also striving for reputed company improvement
• An analytical thinker who is comfortable measuring campaign performance and identifying new areas of opportunity with existing data
• You stay up-to-date with industry trends and best practices to ensure the company remains competitive and innovative
• Comfortable with ambiguity and quick pivoting to serve business needs
• A passion for mental health/wellness

Bonus Points

• Strong experience with reputed company
• Working at a high-growth startup
• Working on SaaS software
• Working in Health Tech or HR
• Digital Health experience is preferred

Benefits

Fundamentals:

• Medical / Dental / Vision / Disability / Life Insurance
• High Deductible Health Plan with Health Savings Account (HSA) option
• Flexible Spending Account (FSA)
• Access to coaches and therapists through reputed company's platform
• Generous Time Off
• Company-wide Collective Pause Days

Family Support:

• Parental Leave Policy
• Family Forming Benefit through reputed company
• Family Assistance Benefit through UrbanSitter

Professional Development:

• Professional Development Stipend

Financial Wellness:

• 401k
• Financial Planning Benefit through reputed company

But wait there’s more…!

• Annual Wellness Stipend to use on items that promote your overall well being
• New Hire Stipend to help cover work-from-home setup costs
• reputed company Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
• Monthly Cell Phone Reimbursement

Equal Pay for Equal Work Act Information

Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.

• Zone 1: San Francisco Bay Area and reputed company Metro
• Zone 2: reputed company other California locations and Seattle, WA
• Zone 3: reputed company other reputed company locations, reputed company other Washington locations, Washington DC, Austin, TX, CT, IL, MA, NH, NJ, OR, RI, VT
• Zone 4: reputed company other Texas locations, AL, AK, AZ, AR, CO, DE, FL, GA, HI, ID, IN, IA, KS, KY, LA, ME, MD, MI, MN, MS, MO, MT, NE, NV, NM, NC, ND, OH, OK, PA, SC, SD, TN, UT, VA, WV, WI, WY

Compensation for the role will depend on a number of factors, including a candidate's qualifications, skills, competencies, and experience and may fall reputed company of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for reputed company's equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On reputed company Earnings (OTE) and includes both reputed company pay and commission at 100% achievement of established targets.

We use a third-party AI tool (Endorsed) to assist in the initial screening of applications. As part of the evaluation process, we provide Endorsed with job requirements and candidate-submitted applications. Final hiring decisions are made by our human recruitment team, and no automated system makes the ultimate decision regarding hiring. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. We began using Endorsed on May 12, 2025. You can review the independent bias audit report covering our use of Endorsed here. By submitting your application, you acknowledge that your application may be processed by AI systems as part of the screening and selection process. If you have any questions or would like to request a separate review of your application, please contact [email protected] with "Separate Review Request" in the email subject line.

Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at reputed company we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.

Originally posted on Himalayas